Character Count Limits for publishing
Updated
Publishing to social channels often involves considering a variety of character count limitations. Sprinklr's Publisher takes the guesswork out of how many characters you have left in your message: when publishing through Sprinklr, the Publisher will display the character limit of your message in the bottom right corner, based on native capabilities by channel and best practices for channel performance.
Character Limitations
Below, you'll find the character count limitations for channels that have specific character limitations displayed in the Publisher within Sprinklr. When publishing, these limitations will apply to the character count of your outbound messages' text. The current character count remaining will display below the message content field.
Channel | Character Count | Description |
Global | 10,000 | The global character account is applied to messages crafted in the global editor. This character limit applies to messages created before an account has been selected, or to messages created when multiple channels have been selected. You can switch from the global editor to a channel-specific editor by clicking the channel icon |
Facebook Page | 5000 | This character limit applies to outbound posts and to engagements like comments and replies on Facebook. |
LinkedIn Company | 1300 | This character limit applies to outbound posts, as well as to engagement on LinkedIn posts. |
2,200 | The character limit for Instagram captions, comments and replies is 2,200 characters natively and through Sprinklr. | |
280 | Tweets must be 280 characters or less. This limit applies to outbound Tweets and to engagements, like replies or editable ReTweets, however, replies will subtract the handle of the Twitter user you are responding to from your remaining characters. Twitter Direct Messages have a default character limit of 10,000. *Natively and in Sprinklr, Tweets for Japanese, Korean, and Chinese will continue to have a 140-count limit. Some types of content published to Twitter will take up a reduced character count, or will take up no characters at all, allowing you to publish longer Tweets:
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VK | 3,923 | This character limit applies to outbound Wall Posts and Discussion Topics, as well as to engagement on VK messages. |
Yelp Location | 5000 | This character limit applies to engagement on Yelp location reviews. |
