Historical Reporting Data Capabilities

Updated 

Sprinklr begins collecting Reporting data after you have added your social accounts to the platform, and will at most pull the last two months of historical data when an account is added. Custom scripts are required to fetch any additional lifetime posts.

Note: Whenever you request a historical backfill, there will be a spike in respective trend metrics for post-level data type.

Reporting Insights: Historical Backfill Capabilities

In addition to the two-month limit for newly added accounts, the following capabilities exist for historical backfill across the platform, broken down by channel and data type.

Social Channel

Data Type

Historical Possible

Additional Information

Facebook

Account

Yes

For Facebook Account-level data such as page views, page likes, and so on, Sprinklr records the data for the past 2 years from the date you have added the Facebook account in Sprinklr. Sprinklr will not perform backfill on any Facebook Account-level data that is beyond 2 years in the past from the date when the backfill processing starts.

Post

Yes

  • Trend Metric not available.

  • Up to 2 years since the account was added to Sprinklr.

X

Account

Not Possible

Post

Yes, Limited to selected metrics

  1. Post level lifetime metric data is limited to:

    1. Likes

    2. Replies

    3. Retweets

  2. Sprinklr will not perform backfill on Twitter Impression data that is beyond 90 days in the past from the date when the backfill processing starts. Additionally, the below metrics are available only for 90 days:

    1. Impressions

    2. Engagements

  3. Metrics available through Insight_Track API are not supported by Channel for Backfill.

  4. Trend Metrics not available.

Pinterest

Account

Not Possible

Trend Metrics not available.

Post

Trend Metrics not available.

YouTube

Account

For a Lifetime period.

Post

Yes (Lifetime Metrics, Trend Metrics)

For a Lifetime period.

LinkedIn Company

Account

No

Post

Yes (Lifetime Metrics)

Sina Weibo

Account

Not Possible

Post

Not Possible

WeChat

Account

Yes

Since Dec 2014.

Post

Yes (Lifetime Metrics, Trend Metrics)

Since Dec 2014.

Instagram

Account

Yes

  1. Followers cannot be backfilled and will populate only after the Instagram account is added in Sprinklr. Other account-level metrics can be backfilled up to 2 years, but this is not done automatically.

  2. Instagram Non Business accounts are not supported by Channel.

  3. Instagram Follower metric cannot be backfilled( API Limitation).

  4. Corollary to point 2, only Business Metrics will be supported:

    • Instagram Business Total Reach

    • Instagram Business Total Impression

    • Instagram Business Total Profile Views

    • Instagram Business Total Website Clicks

    • Instagram Business Total Profile Views

    • Instagram Business Total Phone Call Clicks

Post

Yes( Lifetime Metrics)

  1. Post Level data will be available for Instagram Business accounts only, Non-Business accounts are no longer supported.

  2. Post level data will be available since the day the Instagram account was linked to the Facebook account natively.

  3. Corollary to point 1, only Business Metrics will be supported:

    • Instagram Business Post Impressions

    • Instagram Business Post Reach

    • Instagram Business Post Engagement

    • Instagram Business Post Saved

    • Instagram Post Likes

    • Instagram Post Comments 

  4. Trend metrics not available.

VK

Account

Yes (Lifetime Metrics)

Not Possible

TikTok

Account

60 days after account addition.

Account level data can be backfilled till the last 60 days. However, for TikTok followers backfill is not possible for even 1 day.

Post

Trend not available