What is Advanced Survey Analytics?

Updated 

Introduction

The reporting features for Surveys have been upgraded to enhance the analysis of survey results. Each question now comes with one or more widgets that summarize the findings, facilitating quick and straightforward navigation. You can filter and analyze data for specific time frames.

In addition, each question section has the capability to generate dynamic insights automatically. These insights encompass descriptive, correlational, trend, and regression analyses, offering a more interactive and thorough analysis experience without the need for extra clicks.

User Benefits: This feature helps extract meaningful insights from survey data, enhancing decision-making.​

This feature includes several analytical steps, types of analytics, and statistical tests that are applied to various question types. You can create visualizations, summarize data and derive insights from survey responses.​

The major differentiator for the feature is AI-powered Insight stream drivers of customer sentiment, emerging themes, suggestions to improve sentiment, automated correlation and regression analysis

Steps to Create Advanced Survey Analytics

After the responses are gathered, advanced survey analytics will help to gather more insights about the survey. Follow the steps to understand survey analytics. Different kinds of questions can be used in a survey, and we can get an analysis for each question.

In the Builder, you can create the following types of questions:

  1. Multiple Choice

  2. Text Field

  3. NPS rating

  4. CSAT Rating

  5. Slider

  6. Rating Scale

  7. Rank Order

  8. Matrix

​Let's look at analysis of each question type:

Anytime someone fills the survey the feed flowing into the builder automatically comes up to the Analytics tab and it gets updated automatically. The widgets are defined from the question type. Each question type governs certain visualizations.

Example: Multiple Choice would have different visualization and data representation.

Multiple Choice

Allows you to select options.

Steps

  1. Click Analytics

  2. Click Response and click Multiple Choise Question

  3. Click Response Distribution to find the response distrbution of the multiple choice options.

  4. Widget level attributes

    1. Sort Messages: Helps to sort the messages. 

    2. Refresh: Helps to refresh the widget. 

    3. Generate Summary: Helps to get the question summary.

    4. Filter: Helps to apply filter. 

    5. Ellipses (...) : By click on that we can apply data label, show legend and show percentage. 

    6. Calendar option helps you to select the date range(last 30 days, today, lifetime, etc).

    7. Red Dot: Red Dot on a question denotes that the question is mandatory.

  5. Click on Hide (eye symbol) next to each question to hide that question from specific audience.


Text Field

Allows you to write text freely.

Steps

  1. Click Response Distribution the AI would bucketize the response and create a word cloud.

     

  2. Click Attributes Category will break long messages into phrases and each phrase will be represented and categorized as positive, negative and neutral sentiment.

  3. Click Response Stream where you can find actual response which is overlaid with the sentiment and attribute.


NPS Rating

Helps to gauge customer satisfraction of a survey

Steps

  1. Click Response Distribution to check the distribution of responses. The bar chart represents the distribution of Promoters (8-10), Detractors (0-5) and Neutrals (6-7).

     

  2. Click NPS Score which shows the overall score basis promoters, detractors and passives.


CSAT Rating

Helps to determine the customer satisfraction score on a scale of 0-10

Steps

  1. Click Response Distribution to check the response against each scale.

  2. Click CSAT Rating to check the average rating of that question.

  3. Click Insights to get insights of each response.


Slider

The horozontal slider under the question text helps to determine respondents response.

Steps

  1. Click Response Distribution to find the bifuration of responses.

  2. Click Average Rating to check average rating of all responses put together.

  3. Click Insights to get insights of each response.


Rank Order

Enables you to get results as per the order of preference.

Steps

  1. Click Response Distribution to get the distribution as per the order of preference by each respondent.

  2. Click Average Rank to get the average score for each option.

  3. Click Insights to get insights of each response.


Insights

Click Insights to get insights on regression, correlation and analysis easily. 

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