Below are the best practices you should follow while using Conversation Insights –

Brand-specific queries

You can create queries around your brand to understand the competitive landscape for your brand, and easily identify white spaces & unmet needs.

Example – International watch brand

Input query

("Brand" OR "#Brand" OR "@Brand" OR "#Brand" OR "#Brandholics" OR "#Brandwatches" OR "#Brandwomen") AND NOT ("#reelsinstagram" OR "#instagram" OR "#instalove" OR sale OR discount OR #vikram3 OR surya OR price OR auction OR "[WTS]" OR "[WTB]" OR dealer OR contact)

Example insights

1. Consumer perception: People have been debating whether the Specific Watch Model is the perfect size for a modern sports watch, or should be replaced by the 39mm model.

2. Functional benefit: People are discussing buying Specific Watch Model as an investment.

3. Whitespaces:

   • People have been discussing about the availability and quality of aftermarket bezels on watches.

   • Following the release of a new watch model, people are discussing various luxury bracelets and diamond studded watches.

4. Competitive brand association: Here is a round-up of some of the most read stories on the Brand 'A' and Brand 'B' price increase, and the crypto crash in general.

Product/service-specific queries

You can create queries around specific products and services to capture consumer feedback, such as functional & emotional benefits.

Example – Brand 'A' Happy Meal case study

Input query

("happy meals" OR happymeals OR "happy meal" OR happymeal OR #happymeal OR #happymeals OR "happy meal"~1 OR ハッピーセット OR "JOYEUX FESTIN"~1 OR #JOYEUXFESTIN OR "cajita feliz"~1 OR cajitafeliz OR #cajitafeliz OR 开心乐园餐 OR #开心乐园餐 OR #ハッピーセット OR 해피밀 OR #해피밀 OR "Хэппи Мил"~1 OR #ХэппиМил OR ХэппиМил OR #mchappymeal OR mcdhappymeal OR #mcdohappymeal OR #happymealfrance OR #happymealitalia OR #HappymealMcFish OR #mcdonaldhappymeal OR #mcdonaldhappymeal OR #mcdonaldshappymeal OR #HappymealMetHamburger OR #McLancheFeliz OR #mcdíafeliz OR "Mc Lanche Feliz" OR #UmaNovaSagaÉCriada OR "MCLANCHE FELIZ") AND (toy OR toys OR #toy OR #toys OR #happymealtoy OR #happymealtoys OR "mcdonald's toy"~2 OR "mcdonalds toy"~2 OR happymealtoy OR #mcdonaldshappymealtoys OR juguete OR juguetes OR #juguete OR #juguetes OR jouet OR jouets OR #jouet OR #jouets OR 玩具 OR #玩具 OR おもちゃ OR #おもちゃ OR 장난감 OR #장난감 OR Игрушка OR #игрушка OR brinquedo OR #brinquedo OR spielzeug OR #spielzeug OR spielzeuge OR #spielzeuge OR giocattolo OR #giocattolo OR giocatolli OR #giocatolli)

Sample output

• Uncovering unmet needs of customers in form of demands of new toys, such as Donald Trump, Batman, etc.

• Discovering emotional benefits with people describing feelings of nostalgia as they remember Happy Meal toys from their childhood

• Getting insights on important functional attributes important for the customers while getting a happy meal - like getting a toy of the desired gender

• Customer feedback on the Disney line of toys – most conversations around them were positive.

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​Layering Theme queries

Topic queries can be layered with theme keywords by using AND or NEAR operators.

Example – Smartphone industry's unmet needs

Smartphone-related keywords layered with Theme keywords such as "I wish to", "I want to" to identify specific unmet needs.

Input Query

(((("i wish to"~5 OR "I want to"~2 OR "Would love to"~2 OR "love to have"~1 OR "Should have" OR "COULD HAVE") NEAR/3 ("Smart phone" OR "iPhone" OR "My phone")) OR ((("I wish"~2 OR "I love"~2 OR "i appreciate"~4 OR "I want"~2 OR "love to have"~1 OR "Would love"~4) NEAR/8 ("Feature" OR "battery" OR "SCREEN" OR "display" OR "headphone jack"~3 OR "USB" OR "charger" OR "mah" OR "translation" OR "camera" OR "speaker" OR "PARENTAL CONTROL" OR "Network reception" OR "shade" OR "COLOUR" OR "color" OR "SHAPE" OR "brightness" OR "FLASH" OR "Connectivity")) NEAR/9 ("iphone" OR "smartphone" OR "handset" OR "mobile" OR "phone"))) AND NOT ("DONT" OR "DO not" OR "Don't" OR "didn't" OR "money" OR "gift"))

Sample output

• Customer Verbaits/Unmet Needs

  • People on Facebook have been posting about the battery capacity of iPhones and whether or not there should be an option to swap the batteries out.

  • People have been posting about how big and small a phone should be.

  • Xiaomi Redmi Note 11s has been praised by many users for its battery life, camera, and design.