‎Create LinkedIn Audience Studies

Create LinkedIn Audience Studies

Updated

15 hours ago

Audience Studies provide real-time insights into how audiences engage with content and brands on LinkedIn.

Business use case

Know your audience and what matters to them:

Gain insights into demographics, company & industry and skills distribution of your target audience to effectively tailor your brand messaging and strategies.

Note: To create LinkedIn Audience Studies a LinkedIn Ads Account needs to be authenticated within Sprinklr.

To create LinkedIn Audience Studies

Click the New Tab icon. Under Sprinklr Insights, click Audience Insights within Learn.
On the Audience Study window, you will see the list of Audience Study reports that have been previously created. Click Create Audience Study in the top right corner.
On the Select Business Objective screen, select Audience Study.
On the Audience Study creation form, enter the required fields. Select LinkedIn as the data source & select the business objective for your audience study.
Based on the selected Business Objective behind your study, add the respective fields. You can view a summary of your audience study in the right-hand pane.
Click Create Study in the bottom right corner.

LinkedIn Audience Study Input Form - Filters

When creating a LinkedIn Audience Study, you can filter your Audience using the following options:

Section	Filter Dropdown
Geo-Locations	Region (City) States Country Continent
Profession & Education	Current Company Current Company Industry Past Company Company Size Company Growth Rate Function Seniority Job Title Years of Experience Degree School Field of Study Follows Company First Degree Connection Companies Member Interests Member Product Interests Skills
Demographics	Age Range Gender Language

Required Conditions

You must select one filter from the Geo-location section, such as Region, State, Country, or Continent.
Additionally, you need to choose one filter from the Profession & Education section, excluding the Demographics section.

Limitations

The following filter combinations are not supported when creating a LinkedIn Audience Study:

Company Industry with Current Company/Past Company
Company Size with Current Company/Past Company
Company Growth Rate with Current Company/Past Company
Seniority with Job Title

To view insights for created Audience Study

On the Audience Study manager, click the Options icon alongside an audience study for which you want to view insights and select View Report.

Overview of the LinkedIn Audience Insights dashboard

You will see 4 different sections on the Audience Insights dashboard –

Demographics

Profession

Skills/Interests

Dimension	Defintion
Continent	Distribution of Continents within the audience.
Country	Distribution of Countries within the audience.
State	Distribution of States within the audience.
City	Distribution of Cities within the audience.

Dimension	Definition
Company	This is based on the current company tagged at a user-level on LinkedIn.
Company Industry*	Distribution of the industry of the current companies of the users in the target audience.
Company Growth Rate*	Distribution of growth rate of the current companies.
Company Size*	Category of company size based on number of employees of the current companies
Job Seniority*	Category of job titles based on organisational hierarchy.
Job Function*	Category of job titles based on industry of the role.
Job Title*	Standardised category of job titles based on the current title of the users.
Years of Experience*	Category of years of experience based on the user profile.

Dimension	Definition
Member Interest*	Category of topics or areas of focus reflecting the interests of users.
Member Product interests*	Category of products or solutions of interest of the users.
Skills*	Standardised category of skills tagged at a user-level on LinkedIn.