Unlock the power of effortless searching with wildcards!

Get rid of the hassle of manually including every possible form of a word, dealing with multiple spellings, or accounting for various endings. Our wildcard feature saves you time and effort while providing the flexibility you need to create comprehensive searches with ease.

What is a wildcard?

Wildcards are used to fetch different variations of a keyword that shares a common root word or word structure. This reduces the effort of the users to write multiple variations of a keyword.

• These operators give users the power to get search mentions across different standards and usage of language, for example, 'z' or 's'

  • In British English, 's' is generally used in such words as recognise, authorise. The letter 'z' is used in American English in such words as recognize or authorize. However, it is not wrong to use z in such words when using British English as a standard. Just search Authori?e and you will get all mentions.

• Also, this allows users to find different words having the same root word in common so instead of writing (Play OR Player OR Playing OR plays OR played) simply use Play* and get all mentions having this root word.

What are the two types of wildcards in Listening?

There are 2 types of Wildcards that Sprinklr supports – the question mark (?) and asterisk (*)

The asterisk matches any sequence of characters, whereas the question mark matches any single character.

1. Single character (?): Mentions will include your specified term, substituting the ? with any other character.

2. Multiple character (*): Mentions will include the preceding word and any words containing that word as the root.

Single Character (?)

You can use the single character wildcard to query against a single indeterminate character represented with '?'.

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For example: adverti?e:

You say advertize, I say advertise. Let's just sit together and watch them all.​

You cannot use the single character wildcard at the beginning of a term. It can only be used in the middle or at the end.

For example: Searching for ?dvertise will return an error.

Multiple Character (*)

You can use the * symbol as a multiple character wildcard to search for words with varying, unknown characters.

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For example: Searching for melt* will return results with the keywords melt, melts, melting, and melted.

You cannot use the multiple character wildcard at the beginning of a term. It can only be used in the middle or at the end.

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For example: Searching for *ing will return an error.

Limitations

• Wildcard is supported in Widgets (within Dynamic Themes and Keyword Queries) and in the Blacklist.

• Maximum 10 items with Wildcard * are supported at Theme Query formation.

• Maximum 10 items with Wildcard * are supported at Research Query formation.

• Minimum 4 characters in a word are required to apply wildcard operator “ * “