Creating Followers Network Report
Updated
Follow the steps shown below to create a Followers Network report –
Click the New Tab icon. Under Sprinklr Insights, click Audience Insights within Learn.
On the Audience Study window, click the Create Audience Study button in the top right corner.
On the Select Business Objective popup window, select Advanced Audience Study and and click Process to Create.
Note: Audience Study (supports Twitter & LinkedIn) and Profile Impersonation Report (supports only Twitter) are two other options available as business objective.
On the Create Advanced Insights Report creation form, enter the name of the report and then select report type, i.e. Followers Networks. For more information, refer to Create Advanced Insights Report – Fields & description.
Click Create Report in the bottom right corner.
Note: The entire input audience defined will be considered for the report up to 1 million profiles. For inputs greater than 1 million, we will take a sample of the users matching the criteria.
Once the report is ready, it will be listed in the main screen of the Audience Insights Manager. You will also receive a push notification once the report is ready for use.
Note: On an average, it will take 45-60 minutes for the report to be ready once submitted, depending on the size of the audience input.
Create Advanced Insights Report – Fields & description
Audience Input
Select profiles based on what they are talking about by using Topics or defining keywords via a query. Authors of the messages meeting the input criteria will be included.
Refer to the Audience Input section for detailed information.
Field | Description |
Include Conditions | Create a condition using dimensions along with AND/OR operator that you want to include in the report. You can add one or multiple Condition Groups. |
Exclude Conditions | Create a condition using dimensions along with AND/OR operator that you want to exclude in the report. You can add one or multiple Condition Groups. |
Add Condition Group | You can add more condition groups with Include/Exclude Conditions options. |
Followers Network Conditions
Filter your audience’s affinities by followers count to discover popular or niche accounts followed by them.
Field | Description |
Include Conditions | Define conditions to filter top accounts followed by your audience shown as part of the cluster visualisation in the report. |
Audience Input
The Audience Input section contains a form where an input audience is defined. You can add one or more profile-level attributes by selecting in the drop down as shown below –
You can use the middle operator drop-down to determine whether the filter should include or exclude any value by using Containing/Not containing. In this way you can freely create multiple inclusion and exclusion criteria for your filters.
More conditions can be added by selecting the + sign next to a condition added. You can also select the condition to be followed AND/OR between the conditions using the drop-down within the condition group.
Similarly, you can add multiple condition groups using the Add Condition Group option and define the relationship between each block using the drop down selector at the top of all condition groups added.
Note: You can also use the Exclude Conditions group placed at the bottom to exclude profiles with specific dimensions directly.
Let's understand with the following example –
If you want to analyze the an audience group defined as follows:
Follower of your brand on Twitter
Identify themselves as gamers
Belong to UK
Not verified
You can use the profile-level dimensions as shown in the screenshot to create an Audience Input as per your criteria –
Supported dimensions
Profile Attributes
Dimension | Definition |
Followers of | Users who follow a Twitter account |
Followed by | Users who are followed by a Twitter account |
Followers Count | Number of followers of a User |
User Bio | Add a query containing user bio keywords (only AND/OR operators supported) |
Is Verified User | Users who are verified on Twitter |
User Language | Language of the user |
Country Gender (Sprinklr Enriched) | Country of the user |
Profession (Sprinklr Enriched) | Profession of the Users as detected by Sprinklr AI |
Interests | Interest(s) of the Users as detected by Sprinklr AI |
Followers Count (Network Graph) | Limit the top followed pages in the follower count using this filter option |
Message/Event Attributes
Dimension | Defintion |
Tweet Text | Add a query containing keywords tweeted by a user. Only AND/OR operators supported |
Engaged with User | Profiles who have engaged with the user in the last |
Engaged with Tweet ID | Profiles who have engaged with a particular tweet |
Favorites Count | Profiles having received a number of favorites on their tweets |