Facebook Media Guidelines
Updated
When uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Below, you will find the optimal specifications for images and videos supported in Facebook.
Facebook Media Guidelines
Entities | Image Guidelines | Video Guidelines | Reels Guidelines |
Format | JPEG, JPG, PNG, and GIF | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. |
File Size | 1 GB (Post) 8 MB (Direct Message attachment) | 10 GB (Post) 25 MB (Direct Message attachment) | - |
Aspect Ratio | 1.91:1 to 1:1 | 16:9 to 9:16 | 9:16 |
Dimensions | Image: 2048x2048 Image Size for Shared Links: 1200x628 Carousel: 1080x1080 | Video: 4096x2048 | Minimum: 540 x 960 (540p) Maximum: 1080x1920 |
Duration | NA | 4 hours | 3 seconds - 90 seconds |
Facebook Live Video Media Guidelines
Video Format
We accept video in a maximum 720p (720 x 1280) resolution, at 30 frames per second. (or 1 keyframe every 2 seconds).
You must send an I-frame (keyframe) at least once every two seconds throughout the stream.
The recommended max bit rate is 4mbps.
Titles must be less than 255 characters.
The Live API accepts H264 encoded video and AAC encoded audio-only.
Video Length
There is a 4-hour maximum length for the live stream and a 4-hour maximum length for preview streams (either through Live-dialog or publisher tools). After 240 minutes, a new stream key must be generated.
Advanced Settings
Pixel Aspect Ratio | Square Frame |
Types | Progressive Scan |
Audio Sample Rate | 44.1 KHZ |
Audio Bitrate | 128 Kbps stereo |
Bitrate Encoding | CBR |