Set up rules to increase/decrease bids/budgets at the ad set level (see Control Properties of Ad Sets in Paid Rule Actions) depending on performances across multiple channels. You can determine this using any DCM, performance, or custom metric. This allows you to improve performance and reduce manual optimization. You can not only take an action on budgets and bids but also on the status, ie. change from Active to Paused and vice versa. You can leverage this rule during the busy season when you need to capitalize on events (eg. Christmas). The bids optimization rule is aimed at direct response campaigns.

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Note that:

• manual bids need to be used in the setup so that Sprinklr can increase/decrease the bid/budget automatically.

• The campaign needs to be live for at least 3 days to gain enough data for making an informed decision.

Set up rules to easily track spending when it has dropped below a certain threshold. This allows you to make sure that your campaigns are on track to spend out and if they are not, you can receive an automatic email alert to flag it. You can take specific actions, for example, decrease the budget, if pacing deviation increases above a certain value using the Paid Rule Engine. You can also design rules based on the other available pacing metrics.

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Leverage the email notification rule (see Control the Approval Properties of the Entities and/Or Send Emails in Paid Rule Actions) when you have a budget to spend and want to capitalize on key events. For example, if you have X amount during Christmas, and your ad is under-pacing, you can receive an email notification to take necessary actions to make sure you are on track to spend and stay competitive.

Set up rules to pause/run/delete or increase/decrease the bid/budget depending on how hot/cold it is in a particular city. This will optimize engagement by making your content more relevant. You can choose the weather and location factors to run or pause your ads that will drive people to buy your products.

Set up rules to pause / stop ads in case it receives a negative sentiment and boost those ads that gain a positive sentiment by increasing the budget / bid. This will allow you to monitor how your campaigns are doing and mitigate risks when a post receives too much negative sentiment.

Set up rules to send an email or automatically promote an organic page post through a pre-existing campaign setup when it hits a certain threshold. If a post performs well organically, you can boost the performance by putting some media spend behind the post based on specific metrics and KPIs. It is a reactive way to understand and test which post is working and which is not working. For examples, see here.

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Notes:

• Auto Boost Rules only work on posts published in the last 30 days.

• Auto Boost Rules live in a separate section from Paid Rules

Apply Custom Fields on historic campaigns, based on their names, for reporting purposes.

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Notes:

• This may only be possible if the existing campaigns follow a strict Naming Convention

• Paid Rules will normally apply to Ads that are Active, Paused or have Completed within the last 30 days

• To tag older ads, there are other tools available such as Macros or Bulk Partial Updates

Mange risk by sending Paid Initiatives, Ad Sets or Ads for review in an approval workflow before they are published. See here for more details.

Paid Rules can be used for other situations. Your Success Manager can help you set up rules such as the following:

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