Twitter has grown tremendously over the past few years. We already covered all the reasons why your brand should make social media presence on Twitter in this article. Here, we will be continuing with specific use cases that your brand can go for, once you have on boarded on this channel:

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1. Get insights about your audience

   • Sprinklr allows you to listen to all the topics, and trends that are of interest to your brand audience. You can leverage Sprinklr’s demographics capabilities to understand interest, vocation about this audience data on any topics. This can help you better understand the interest of each of your customer segments and plan strategies accordingly.

   • You can create automated alerts for crisis detection and management using Sprinklr. To learn more about these capabilities, you can check this folder.

2. Respond to conversations on Twitter

   • Pool in all the direct mentions as well as indirect mentions of your brand (keywords, hashtags, etc.) in Sprinklr using Engagement dashboards. You can check for past conversations for context in order to create a better response for the customer. Check out for more engagement capabilities with Twitter in this section: Create a Column For Twitter Direct Messages​

   • ​You can leverage macros and canned responses to speed up your responses from the engagement dashboards in Sprinklr.

3. Publish to Twitter

   • Sprinklr gives you a smarter way to manage your presence on Twitter. You can leverage your Twitter account in the best possible way using Sprinklr's social publishing tool which provides you key publishing functionalities to enhance the content you publish to Twitter. You can publish images, videos, polls, sponsored posts, and dark posts all through Sprinklr.

   • You can claim ownership of your content on Twitter using Sprinklr’s monetization capability support for Twitter. Get control on the access to use and post your owned content on Social Media channels like Facebook, Youtube & Twitter. You can read more about it in this article.

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To know all the capabilities supported with Twitter  in detail, please go through this  knowledge portal article: Twitter Capabilities and Limitations.​

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