Twitter is one of the top platforms for your brand to keep up with the latest trends and conversations. This platform boasts of the largest number of public conversations, which provides a huge opportunity for your brand to listen, engage and market. Here, we explain few reasons on why brands should make social presence on Twitter:

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1. Stay updated with real time trends : Listen to the conversations that are happening around on Twitter. With over thousands of tweets every second, this platform has become a valuable source for customer insights. You can research trends and topics that your audience loves. You can use topics and hashtags trending for your geography or drill down by any other demographics. This can help to refine your company’s next social media strategy.

2. Build brand awareness : Twitter is a platform where a single conversation can turn into a movement in no time. Audience is very reactive, the platform also provides a lot of features including the ability to retweet, add polls, videos etc. This provides a great opportunity for your brands to build awareness among your target audiences.

3. Provide customer support : Twitter has made it very easy for customers to reach out to brands. Customers can make public tweets, for any query/complaint/feedback to a brand. It becomes very important for your brand to engage and resolve customer queries. You need to keep an eye out for @mentions of your brand, and provide fast service or personalized help.

4. Keep an eye on your competition : Know what and where your competition is engaging and interacting with. Being a public platform, you can go via hashtags, look at different topics and analyze what your competitors are doing next in the industry. You can use competitive analysis provided by the channel to identify where you stand against your competitors.