X Capabilities and Limitations
Updated
In this article, we will cover the capabilities and limitations of Twitter within the Sprinklr platform.
Twitter General Capabilities and Limitations
Functionality | Sprinklr Space Supported | Sprinklr Mobile Supported | Notes |
For details on media recommendations, see X Media Recommendations. | |||
Publish Photos | Yes | Yes | Maximum allowed size - 5 MB You can publish up to 4 photos in a single tweet. |
Yes | Yes | Maximum duration - 140 seconds | |
View the Link Preview of the Videos Post Publishing | Yes | Yes | |
Yes | Yes | ||
Yes | Yes | ||
Publish GIF | Yes | No | Maximum allowed size - 15 MB |
Publish Text | Yes | Yes | Up to 280 characters allowed |
Schedule Post | Yes | Yes | |
Enable Private Message | Yes | Yes | |
URL | Yes | Yes | |
Long Tweet | No | No | |
Schedule and Publish X Threads | Yes | Yes | |
Retweets owned tweet | Yes | No | Note that this capability is enabled by default for everyone. Having said that, it can be disabled on request. DP Details: TWITTER_VALIDATE_RETWEET_FOR_OWN_ACCOUNT |
Account Types Supported:
| Yes | X Profile supported only | |
Yes | No | ||
Change account settings, profile image, and color scheme of profile | No | No | API Limitation |
View audience profile information, including user ID, collection of user IDs that the user follows, and user IDs following the user, the relationship between brand and user such as following/follower, and recent Tweets. | Yes* | Yes | *Note that viewing followers of an account in the Follow/Unfollow tab is controlled by the Account Permission —View Reporting |
Perform basic searches | Yes | No | |
View recent Mentions | Yes | No | |
Hide Tweets | No | No | API Limitation |
Hide Replies | Yes | No | API Limitation |
Enable Quote a Tweet function | No | No | |
Favorite and Unfavorite Tweets | Yes | No | |
Send a new Direct Message, Direct Messages sent to the account, and delete sent Direct Messages | Yes* | Yes | *Note that Direct Messages are only deleted from the interface of the sender. Other members of the conversation i.e., the receiver can still view the Direct Messages. |
Shorten links to Direct Messages without getting flagged as malware | Yes | Yes | |
Identify the device a Tweet was sent from | No | No | API Limitation |
Pin a Tweet to your X profile page | No | No | API Limitation |
Send and view photos through Direct Messages | Yes | Yes | |
View private account functions such as lists of users who have requested to follow an account | No | No | API Limitation |
Tag users in photos | No | No | API Limitation |
Publish to multiple X accounts | No | No | API Limitation |
Publish X Polls | Yes | Yes | KB article - Create an X Poll on Sprinklr. |
Publish Live Video | No | No | |
Send a tweet and delete sent tweets | Yes | Yes | |
Apply Geo-Targeted updates | No | No | |
Include up to 4 photos in Tweets | Yes | Yes | |
View organic Tweet Favorite, Tweet, and Reach Data | Yes | Yes | |
View Organic Tweet Impressions Data | Yes | Yes | |
Pull in protected tweets if the user has private profile settings | No | No | API Limitation |
Tweet Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, Like, Delete sent Tweets | Yes | Yes | |
Retweet Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, and Like | Yes | Yes | |
Reply Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, Like, and View conversation | Yes | Yes | |
Direct Messages Actions: Reply, Direct message | Yes | Yes | |
Account Level Actions: Follow other accounts, unfollow other accounts, set custom character count, view tweets, view followers, and view the following count | Yes | No | |
Publish a Dark Post | Yes | Yes | |
Deleted Tweets Indicators | Yes (only if the tweet is associated with a case) | Yes | |
Report Abusive Behavior | No | No | API Limitation |
Creation of Twitter Feedback Cards | Yes | No | |
Support for Quick Reply Template | Yes | No | |
Edit a Published Post | No | No | |
Fleets (Twitter’s disappearing tweets) | No | No | |
Unmentioning | No | No | If the brand has opted to unmention themselves from a thread, then new messages on that particular thread will not come into Sprinklr. |
Filter X Sponsored/Promoted posts | Yes | Yes | Set Is Sponsored value as True to filter sponsored posts |
Grabbing mentions from blocked X profiles | Yes | Yes | |
Twitter Premium Capabilities
Functionality | Sprinklr Space Supported | Sprinklr Mobile Supported | Notes |
Yes | No |
| |
Yes | No | Please note that previews might not be generated for some card types. | |
Yes | No | ||
Promote an existing Tweet | Yes | No | |
Make bids based on CPM, CPA, or CPC | Yes | No | |
Bulk import images and videos in Ads Creative library | Yes | No |
Website Card Content Supported Specification
Image must be less than or equal to 1 MB.
The image must be at least 800px wide.
The image must be at least 320px tall.
Image must have a width: a height-aspect ratio of either 5:2 or 1.91:1 (with a deviation of less than 5%).
API Limitations for Twitter
Settings
Due to API Limitations, you cannot track whether a client's outbound content is favorite.
Posting videos to Twitter is supported by the Sprinklr platform and you can also upload images in jpeg, jpg, gif, and png.
Cannot pull in protected tweets if the Twitter User has their profile settings to private.
Cannot track the Favorites of the Client's outbound content.
Cannot pull in protected tweets if the Users have private profile settings.
Cannot view who has unfollowed brand accounts.
Engagement
Audience Profile Information, including user IDs, collection of user IDs the user if following, and user IDs following the user, relationship between brand and user such as following/follower and recent Tweets.
Shorten links in Direct Messages without getting flagged as Malware.
Tag Users in photos.
180 character limit of Twitter keyword searches per Account.
Limited to 180 search queries on Twitter every 15 minutes.
Character Limits for publishing to Twitter
By default, the user tweet can be 280 characters. You can create X thread posts, to post longer tweets.
Custom character limits can be set for a client/ account.
Photo, GIF, and video attachments do not count towards the character limit in a Tweet.
URL utilizes 23 characters of permissible character count, irrespective of the length of the URL.
Twitter API Rate Limits
Direct messages (daily): The allowed limit for sending DMs per account is 200 in a 15-minute window, which amounts to 19200 DMs per account in a day.
Tweets: 2,400 per day. The daily update limit is further broken down into smaller limits for semi-hourly intervals. Retweets are counted as Tweets.
Changes to account email: 4 per hour.
Following (daily): The technical follow limit is 1,000 per day. Please note that this is a technical account limit only, and additional rules are prohibiting aggressive following behavior.
Following (account-based): Once an account is following 5,000 other users, additional follow attempts are limited by account-specific ratios.
Note -
Did you know that the attached images and videos no longer affect your character count? When you add attachments like photos, GIFs, videos, or polls, that media will no longer count as characters within your Tweet. This is a great option for utilizing SAM for approved images and publishing your Tweets through Sprinklr.
Keep in mind that URLs posted within a Tweet will still be counted toward the 140-character limit. A good rule of thumb to keep in mind: if the content is added with a click, it is unlikely to add to the character count. If the content is added through text entry (typing or pasting), it will likely add to the character count.