Chat Analytics

Updated 

The Chat Analytics Report offers extensive insights into customer engagement. It also provides an in-depth analysis of interaction patterns and funnel behavior. Dimensions such as website context, device details, and user agent data provide insights into customer behaviour and enable brands to fine-tune engagement strategies and enhance chat effectiveness.

The Chat Analytics Report belongs to the Live Chat Additional Report Group.

Metric and Dimensions

The following are the Metrics and Dimensions available under the Chat Analytics Report:

Name 

Description 

Welcome Message Published Count 

Number of welcome messages published on the case (measurement form) 

New Conversation Started Count 

Number of new conversations initiated 

New Conversation Created Count 

Number of new conversations created 

Conversation Closed Count 

The number of conversations closed 

Conversation Deleted Count 

Number of conversations deleted 

Conversation Exported Count 

Number of conversations exported 

Existing Conversation Opened Count 

Number of times the existing conversation was reopened 

Conversation Window Opened Count 

Number of times the conversation window has been opened 

Conversation Window Closed Count 

Number of times the conversation window has been closed 

Button Clicked Count 

Number of buttons clicks 

Trigger Visible Count 

Number of times chat trigger icon was visible 

Case Count 

The count of case ID 

Activity Count 

The count of activity type 

 

Name 

Description 

Welcome Message Number 

Number of welcome messages published on the case (dimension form) 

Page URL 

Indicates the URL link from where the live chat is initiated. Provides the URL only for live chat cases; rest of the cases, it will show a blank. 

Page Title 

Indicates the title of the page from where the live chat case has been initiated 

Chat Application 

Live chat Application name associated with the case 

Agent Device Details 

Provides detailed information about the agent's device, browser, and operating system 

Device 

Indicates the name of the device if it is mobile or tablet 

IP Address 

IP address of the agent initiating the conversation, captured in IPv6 format 

Case Creation Time 

Indicates the time for when the case was created. This metric will not aggregate data of cases based on time interval 

Case Number 

The ID number associated to the Case Details 

Source Sub Type 

The module that triggered the live chat audience activity event, such as Proactive Prompt, Live Chat, Knowledge Base, and others 

From Live Chat Screen 

The URL of the webpage where the live chat audience activity took place. 

Case Details 

Associated case to the event, which includes the Case subject, Case ID and the Description. 

Account 

The name of the social network account. When used with case details, this will display the name of the "Brand Account" through which the first message associated to the case is grabbed. Messages are ordered in a case based on the time they were associated to the case, not necessarily the date and time the messages were created. 

Account Group 

The name of the Sprinklr Account Group. An Account Group is a collection of Accounts within a Client that can contain multiple social networks. You can create and edit these groups under Administration> Settings. 

Activity Type 

This metric captures customer activity on live chat, logging various events such as website visits and new conversations initiated etc. 

 

This concludes our comprehensive coverage of the Chat Analytics Report. For more details on the Reports available under Service Analytics, please refer to the Detailed Reports Glossary.