How to add brands to Sprinklr?

Updated

5 months ago

In this article, we will learn how to add brands to Sprinklr. You can add not just only your brands but also your competitors' & influencers' brands.

To add a brand

On the Add Brand screen, fill in the information required. For more information, refer to the section Add Brand – Fields Description.

Once provided all the details in the required fields, click Save.

The accounts chosen will be added and saved under the Brand.

Field	Description
Name	Enter the name of the brand
Description	Enter the description (optional)
Brand Category	Select the brand category – My Brand Competitor Brand Influencer

Brand Accounts	Add the accounts for the Brand you want to add. If you can't locate it in the dropdown, click on the "+Account" present at the bottom right side of the dropdown.
Permissions	Permissions can be assigned to specific users and/or user groups using Workspace or Global Roles.
Setup Custom Brand Properties	Add any other custom properties as per requirement

Brand Accounts	Add the accounts for the Brand you want to add. If you can't locate it in the dropdown, click on the "+Account" present at the bottom right side of the dropdown.
Permissions	Permissions can be assigned to specific users and/or user groups using Workspace or Global Roles.
Setup Custom Brand Properties	Add any other custom properties as per requirement

Brand Accounts	Add the accounts for the Brand you want to add. If you can't locate it in the dropdown, click on the "+Account" present at the bottom right side of the dropdown.
Permissions	Permissions can be assigned to specific users and/or user groups using Workspace or Global Roles.
Setup Custom Brand Properties	Add any other custom properties as per requirement

Other than adding a new brand, you can also import an existing brand in Benchmarking. Refer to this article for more information.

You can add a public account for the following account types –
- Facebook
- Instagram
- X
- VK (VKontakte)
- Twitch
- YouTube
While adding a brand in Benchmarking, the account logo will get detected automatically as your brand logo. So you need not add the logo manually. In case you add multiple accounts, the logo of the last account added will be your brand logo.
Enablement note: To learn more about getting this capability in your environment, please work with your success manager.
While adding an owned brand, an evergreen campaign of the same name will be created by default. It will be within the campaign list.