HSM Carousel Templates for WhatsApp Business
Updated
Note: Pause on WhatsApp Marketing Messages for US Customers
Effective April 1, 2025, Meta will temporarily halt businesses from sending marketing template messages to WhatsApp users with US phone numbers (+1 dialling code).
Meta advises businesses to utilize utility, authentication, service conversations, and Click-to-WhatsApp Ads for engaging with US customers. Sending marketing template messages to US numbers after this date will result in an error.
Overview
Carousel templates enable you to send a single text message accompanied by up to 10 carousel cards that users can scroll through horizontally.
Specifications
Category:
This template is available under both the marketing and utility categories.
Template Elements:
Message Bubble: Main body that appears above the carousel.
Rich Text, up to 1024 characters.
Supports variables.
Carousel Cards:
A maximum of 10 cards can be added (minimum of 2).
Message Type:
Supports image or video.
Format must be consistent across all cards.
Variables are not supported.
Body:
Up to 1024 characters.
Supports variables.
Customizable for each card.
Buttons:
A maximum of 2 buttons per card.
Can be Quick reply, Phone number, or Open URL.
The type of button must be consistent across all cards.
Can be the same or a mix of any two types.