Limited-Time Offer Templates for WhatsApp Business

Updated 

Note: Pause on WhatsApp Marketing Messages for US Customers

Effective April 1, 2025, Meta will temporarily halt businesses from sending marketing template messages to WhatsApp users with US phone numbers (+1 dialling code).

Meta advises businesses to utilize utility, authentication, service conversations, and Click-to-WhatsApp Ads for engaging with US customers. Sending marketing template messages to US numbers after this date will result in an error.

Limited-time offer templates enable you to display expiration dates and running countdown timers for offer codes in template messages. This makes it easy to communicate time-bound offers and drive customer engagement effectively.

Limitations

  • Only templates categorized as MARKETING are supported for limited-time offer templates.

  • Footer components are not supported in these templates.

  • Users viewing a limited-time offer template message using the WhatsApp web app or desktop app will see a message indicating they have received a message that is not supported in the client they are using, rather than the offer itself.