Learn how to use Followers Network Report to unlock actionable audience insights to inform your overall audience and content strategy.

As a brand manager, you want to know what accounts people talking about your brand follow in order to identify unknown competitors, similar brands to yours, etc.

The Followers Network report helps you visualize the brand affinities of your audience via the Followers Network visualization –

• Uncover unknown brands such as stealth competitors or complimentary brands for partnerships

• Visualize common followers between most followed accounts to gain insight into the pattern of preferences within your audience

• Utilize these insights for creating accurate consumer personas and personalization of content, product, and customer experience for them.

Additional functionalities from the existing Audience Study

The Followers report encompasses all use cases covered by the Audience Study. Additionally, following enhancements are part of the new –

• Create Richer Audience Segments: We are adding the ability to define audiences via multiple new attributes, such as their Country, Language, Interests, Profession, Followers Count, Verified Status and what they are tweeting about to define audiences with both granularity and flexibility.

• Advanced Follower Network Visualization: Follower Network visualization that maps the top accounts followed by your audience and show common followers between them – enabling you to find patterns in your audience’s preferences and brand affinities.

• Influencer Discovery: Discover top influential profiles across language, country or their size of influence from a curated set of 40K+ profiles for any audience directly from the module.

• Expansion of Brand Affinities: An additional ~20K brands spread across various categories have been added to understand your audience’s brand preferences in greater depth.