Proactively identify similar or impersonating Twitter accounts for your brands or executives to prevent brand reputation risks.

Introducing the Profile Impersonation Report, a new tool under Audience Insights to identify similar Twitter profiles to your brands & executives based on their display names and handles. Proactively identify these accounts to prevent PR and brand reputation crises with swift action.

Business use cases

• Identify fake social media profiles for own or subsidiary brands using keyword matching on profile names or handles

• Identify fake social media profiles for executives or affiliated personalities

• Whitelist owned, genuine and affiliate accounts from the scope of your search

• Estimate PR risk by analyzing reach and mentions of fake profiles on Twitter

• Export all identified profiles to get an exhaustive list of profiles to be reported and taken down on Twitter

Key features

• Identify profiles with similar name or handle to your owned accounts via keyword-based matching across Twitter

• Exclude owned accounts from the scope of the search via Profile Lists*

• Drilldown to view recent conversations by identified fake or parody accounts

• Estimate overall PR risk by adding all identified profiles to a Profile list and conducting targeted listening on their conversations

• Export all identified profiles to report impersonating accounts on Twitter

Availability

• The report is available under Audience Insights, and it is free for all customers who have Social Listening.

• All customers who have access to Audience Insights will be able to access the report.