The Journalist and Publication dashboard yields crucial and deep actionable insights in the following four tabs:

• Overview

• Followers' Analysis

• Followers' Affinities

• Content Analysis

We will discuss each of these tabs in detail in this article.

Navigating to Journalist/Publication Detailed Dashboard

Follow these steps to navigate to the Journalist/Publication detailed dashboard.

1. Click the New Tab icon. Under the Sprinklr Insights tab, click Media Insights within Learn

2. Click the Journalist and Publication Discovery icon on the left vertical menu panel as shown in the image below.

   

3. Click Start Discovery on the top right corner of the Journalist and Publication Discovery window. After inputting your desired filters, click Show Results.

   

4. In the Explore Journalists/Publication window, hover the cursor on the options icon against your desired Journalist or Publication and click View Report

   

5. Navigate to any of these four subsequent tabs - Overview, Followers' Analysis, Followers' Affinities, and Content Analysis.

Overview Dashboard

Overview section details the information about the Journalist/Publications which include:

• Twitter profile details such as Tweets, Followers & Following.

• Contact details such as E-mail, Phone Number, etc.

• Twitter & Newsfeeds of the Journalist/Publication.

• Collaborate section where the user can collaborate with the Journalist/Publication.

Followers' Analysis

This section gives you insights into the audience segmentation on the basis of demographics and interest of the selected Journalist/Publication. Segments include:

• Country and Preferred language distribution: Analyse the top countries and languages preferred of profile's Twitter followers

• Gender and age distribution: Analyse the gender and age distribution for profile's Twitter followers

• Interest distribution: Analyse the top 20 Interests identified for profile's Twitter followers

Followers' Affinities

This section gives an overview of the audience preferences such as media and lifestyle, of the selected Journalist/Publication. The preferences of the followers that can be analysed are:

• Followed Profiles: Get insights on the most followed Twitter profiles by the profile's Twitter followers and most popular sports, technology and art & entertainment profiles among the profile's Twitter followers.

• Popular Brands: Track the top service-based and product-based brands popular among the profile's Twitter followers.

• Popular Media Sources: Analyse the most popular newspapers, blog sites, TV, Radio and Podcast sites among the profile's Twitter followers.

Content Analysis

This section provides you with an overview of the performance of the selected Journalist/Publication’s content in the last 30 days. The overview includes:

• Tweet Analysis: Track all the tweets posted by the Journalist/Publication and monitor their engagement.

• Distribution: Analyse the sentiment, content type, hashtag distribution among the tweets.

• Message: Monitor and analyse the top keywords and brands mentioned in the body of the tweet.