Create a Manual Journey in Journey Facilitator
Updated
With the 19.11 release, you now create two distinct types of journeys in Sprinklr :
Manual Journey - Ideal for executing journeys on a predefined profile list or segment.
Event-Based Journey - Triggered by specific events, either through rules or APIs.
This article will discuss creating a Manual Journey in the Journey Facilitator.
Creating a Manual Journey
You should use a Manual Journey when you already have a list of profiles or segments you want to target. (Read more about creating Audience Profile lists and segments )
For instance, a retail beauty chain wants to run a "Loyalty Rewards Program " targeting loyal customers who have earned more than 5000 beauty reward points this year. In this case, they can leverage the manual journey facilitator to send out customized emails and messages to the selected customers, offering special member prices, or redeemable discount coupons.
To create a manual journey follow the below steps:
Click the drop-down arrow located in the top right corner of the Journey Facilitator home screen and select "Create Manual Journey".
Enter a Journey name , description (optional) and select the audience segment or profile list you wish to target and click Create.
Start creating your journey.
Note:
You can configure additional settings under the Additional settings tab such as freqency , journey start and end date as required.
The steps involved in designing the journey in the builder including adding processes, communication remain the same in manual and event-based journeys.