Volumetric Alert capabilities within Listening

Updated 

1 day ago

An effective early warning system triggering alerts when a pre-defined specific threshold criterion is met

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The new Listening alert module covers alert configuration for all the data powered by the Listening data source. The following modules are covered in the same:

  1. Listening Insights alerts

  2. Product Insights alerts

  3. Location Insights alerts

The key sections of the alert form in these modules are explained below –

Listening Custom Volumetric Alerts

Tab #1 – Create Custom Volumetric Alerts

Term

Description

Alert Name

Enter a name for the alert you are creating

Add description

Enter the description (optional) for the alert you are creating

Add tags

Select the tags (optional) for the alert you are creating

Module

Select the module you want to create an alert for; in this case, choose Listening

Alert type

Select the alert type – Custom Volumetric Alert

Alert dimensions

The alert dimension filters will power the data on which alerts will be triggered

Select Filter

Select the desired dimension as a filter.

  • Select Type: Select the type – containing, not containing, or exists

  • Select Value: Enter/select the value for your dimension.

For example, if you select the Topic dimension, the values would be the topics. Or, if you select the Sentiment dimension, the values would be Negative, Neutral, Positive, and Uncategorized.

Note: Please choose any one of the following mandatory dimensions: Topics, Topic Groups, Topic Tags, Themes, Theme Tags, Keyword Query, Keyword List, and Keyword List Tag.

Add New Filter

Click this option to add a new filter. You can add as many filters as you want to source the data and narrow it down to only the most relevant set.

Entity combination type

Choose entity combination type –

  • Alert on Individual entities: Select this option to create a single alert for all the entities that you have selected as filters.

  • Alert on all entities combined: Select this option to create a single alert for all the entities that you have selected as filters.

For more details, refer to the Choose entity combination section.

Trigger conditions

  • Thershold-based alerts: Get alerted when a threshold value is breached on the metric of your choice in the desired time frame.

  • Irregular activity alerts: Get alerted when there is a change in the metric value from the last time frame. The comparison can be in terms of % or absolute value. Both incremental and decremental changes are supported.

Enter alerting conditions

  • Threshold-based alerts

    • Select the metric name

    • Threshold value

    • Enter the time frame over which you want the metric value to be monitored. Please note that this field is not the frequency at which alerts are triggered. This defines the time frame in which the algorithm checks for a threshold breach. The frame is reset at the end time, or when the threshold is breached.

  • Irregular activity alerts

    • Select the metric name: Only Volume of mentions is supported for this type

    • Select change type (Increment or Decrement in the metric value).

    • Measure by: both Absolute and % change in the metric value is supported

    • Enter the desired value.

    • Choose time range for comparison: The algorithm checks for an increment/decrement in the metric value from the last x mins/hrs/days.

Switch to summary report

This section allows the user to add details on a summary report after a certain number of alerts ave triggered –

  • Enter the number of alert instances

  • Enter the schedule fo the report after the specified number of alerts have been triggered

  • Enter the time zone

Avoid spam

You can avoid spam by adding maximum notification frequency.

  • Maximum alerts: Enter the number of alerts, e.g. 100

  • Duration: Select the duration in the dropdown option

Note: If the frequency is reached, there will be no more alerts till the time resets. You can miss out on alert-worthy trend shifts in such a case. Please fill in the details with caution.

Click Next to go to the Alert distribution detail section.

Product/Location Insights Volumetric Alerts

Tab #1 – Create Custom Volumetric Alerts

Term

Description

Alert Name

Enter a name for the alert you are creating

Add description

Enter the description (optional) for the alert you are creating

Add tags

Select the tags (optional) for the alert you are creating

Module

Select the module you want to create an alert for; in this case, choose Listening

Alert type

Select the alert type – Custom Volumetric Alert

Alert dimensions

The alert dimension filters will power the data on which alerts will be triggered

Select Filter

Select the desired dimension as a filter.

  • Select Type: Select the type – containing, not containing, or exists

  • Select Value: Enter/select the value for your dimension.

For example, if you select the Topic dimension, the values would be the topics. Or, if you select the Sentiment dimension, the values would be Negative, Neutral, Positive, and Uncategorized.

Note: Please choose any one of the following mandatory dimensions: Topics, Topic Groups, Topic Tags, Themes, Theme Tags, Keyword Query, Keyword List, and Keyword List Tag.

Add New Filter

Click this option to add a new filter. You can add as many filters as you want to source the data and narrow it down to only the most relevant set.

Entity combination type

Choose entity combination type –

  • Alert on Individual entities: Select this option to create a single alert for all the entities that you have selected as filters.

  • Alert on all entities combined: Select this option to create a single alert for all the entities that you have selected as filters.

For more details, refer to the Choose entity combination section.

Trigger conditions

  • Thershold-based alerts: Get alerted when a threshold value is breached on the metric of your choice in the desired time frame.

  • Irregular activity alerts: Get alerted when there is a change in the metric value from the last time frame. The comparison can be in terms of % or absolute value. Both incremental and decremental changes are supported.

Enter alerting conditions

  • Threshold-based alerts

    • Select the metric name

    • Threshold value

    • Enter the time frame over which you want the metric value to be monitored. Please note that this field is not the frequency at which alerts are triggered. This defines the time frame in which the algorithm checks for a threshold breach. The frame is reset at the end time, or when the threshold is breached.

  • Irregular activity alerts

    • Select the metric name: Only Volume of mentions is supported for this type

    • Select change type (Increment or Decrement in the metric value).

    • Measure by: both Absolute and % change in the metric value is supported

    • Enter the desired value.

    • Choose time range for comparison: The algorithm checks for an increment/decrement in the metric value from the last x mins/hrs/days.

  • Threshold-based alerts

    • Select the metric name

    • Threshold value

    • Enter the time frame over which you want the metric value to be monitored Please note that this field is not the frequency at which alerts are triggered. This defines the time frame in which the algorithm checks for a threshold breach. The frame is reset at the end time, or when the threshold is breached.

  • Irregular activity alerts

    • Select the metric name

      • Volume of mentions

      • Average Product Experience Score / Average Location Experience Score

      • Average star rating

    • For Volume of mentions metric type

      • Select change type (Increment or Decrement in the metric value).

      • Measure by: both Absolute and % change in the metric value is supported

      • Enter the desired value.

      • Choose time range for comparison: The algorithm checks for an increment/decrement in the metric value from the last x mins/hrs/days.

    • For Avg Product/Location Experience score metric type

      • Change Type: Lies outside range

      • Enter Lower and Upper limit of the range. An alert is triggered whenever the metric value goes past this range at any time.

      • Time Range for Aggregation: This field defines the time range over which the metric value is aggregated.

      • Choose to get alerted at further rise/dip of a quanta value whenever the metric value goes outside the defined range.

Switch to summary report

This section allows the user to add details on a summary report after a certain number of alerts ave triggered –

  • Enter the number of alert instances

  • Enter the schedule fo the report after the specified number of alerts have been triggered

  • Enter the time zone

Avoid spam

You can avoid spam by adding maximum notification frequency.

  • Maximum alerts: Enter the number of alerts, e.g. 100

  • Duration: Select the duration in the dropdown options

Note: If the frequency is reached, there will be no more alerts till the time resets. You can miss out on alert-worthy trend shifts in such a case. Please fill in the details with caution.

Click Next to go to the Alert distribution detail section.

Tab #2 – Alert distribution details

Term

Description

Select Users / User Groups

Select the users and/or user groups whom you intend to alert on the anomaly.

External email address

You can add external users as alert recipients by entering their email addresses.

Note: You can add multiple external email addresses by simply pressing the Enter button after every email address you enter.

Delivery details

Email notification

​This permits Sprinklr to send emails to the entered addresses. This is selected by default. You can choose from the following options:

  • Standard template

  • Plain text format (best suited for CXO reporting)

Exclude retweets in email

In case you do not want to receive retweets as part of the alert email body, you can opt out from here. This is unselected by default.

Include timestamp

Selecting this option will also show the timestamp along with the email subject. The timestamp also shows the default timezone in brackets (GMT).

You can change the timezone in the email subject and in the "detected time" shown in the email body at the partner level by raising a support ticket. It is not configurable in the user interface.

Enablement note: To learn more about getting this capability enabled in your environment, please work with your Success Manager.

Customize mailing details

This option is selected by default –

  • Add custom subject line: Enter a custom subject for easy identification of alert email.

  • Sender email address: Enter an email address of your organization or group which will appear as an alias for easy identification of email.

Add to queue

Click the checkbox to enable this option – 

  • Partner queue: To add the Smart Alert into a partner queue, select the desired pre-configured queue. You can select multiple partner queues here.

  • Client queue: To add the Smart Alert to a client queue, select the desired pre-configured queue. You can select multiple client queues here.

Choose entity combination

From the Create Smart Alert window, you can create alerts in two ways –

  1. Alert on individual entities

  2. Alert on all entities combined

These two ways are customized for each module. This section will cover how both of these configurations work for each module – Listening, Location Insights, and Product Insights.

For Listening

If you choose this option, a separate alert will be created for –

  • Each Topic (if you select topic conditions)

  • Each Theme (if you select theme conditions)

  • Each Topic and Theme combination (if you select both topic and theme conditions)

To explain this further, below are 3 possible scenarios –

  1. Scenario 1: If you create an alert with a Topic containing Air Arabia, Air France, then you will get two alerts – one for each topic.

  2. Scenario 2: If you create an alert with a Theme containing Customer Service, Damaged Baggage, then you will get two alerts – one for each theme.

  3. Scenario 3: If you create an alert with the below conditions –

    • Topic containing Air Arabia, Air France

    • Theme containing Customer Service, Damaged Baggage

In Scenario 3, there are four possible combinations. You will get four different alerts; one for each combination –

  1. One alert for (Air Arabia AND Customer Service)

  2. One alert for (Air Arabia AND Damaged Baggage)

  3. One alert for (Air France AND Customer Service)

  4. One alert for (Air France AND Damaged Baggage)

Note: The above behavior remains the same when you choose Topic Group, Topic Tag, or Theme Tag and use the option – Alert on Individual Topics and Themes.

If you choose this option, a separate alert will be created for

  • All Topics (if you select topic conditions)

  • All Themes (if you select theme conditions)

  • All combinations of Topics and Themes (if you select both topic and theme conditions)

To explain this further, below are 3 possible scenarios:

  1. Scenario 1: If you create an alert with a Topic containing Air Arabia, Air France, then you will get one alert for all mentions from both topics combined.

  2. Scenario 2: If you create an alert with a Theme containing Customer Service, Damaged Baggage, then you will get one alert for all mentions from both the themes combined.

  3. Scenario 3: If you create an alert with the below conditions –

    1. Topic containing Air Arabia, Air France

    2. Theme containing Customer Service, Damaged Baggage

In Scenario 3, there is a single time series configured which triggers one alert with the Boolean equivalent of –

One Alert for – (Air Arabia AND Customer Service) OR (Air Arabia AND Damaged Baggage) OR (Air France AND Customer Service) OR (Air France AND Damaged Baggage).

For Product/Location Insights

The below logic works for the Product Insights and Location Insights alerts. For example, let us assume that a brand has 10 products configured –

  • Product Brand Name containing Flowers

  • Product Insights Level 3 Category (Product) containing Performance, Damaged

This will create a separate alert for each product satisfying the conditions entered under the Alert On section in the form.

In this case, you will get a total of 20 alerts. For each product, there will be two alerts, one on Performance and the other on Damaged

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Example combination: (Product 1 AND Performance), (Product 1 And Damaged), (Product 2 AND Performance) and so on.

This will create a combined alert for all the products satisfying the conditions entered under the Alert On section in the form.

For the above example, you will get two alerts. The combination will look like this –

One alert for (Flowers AND Performance) and another alert for (Flowers AND Damaged).

Metrics supported for threshold-based alerts

Below is the list of mapped metrics to each module –

Listening

Metric

Type

Aggregation Type

Mentions volume

Mentions

Aggregated

Retweets on a Tweet

Engagement

Message-level

Likes on a Tweet

Engagement

Message-level

Replies on a Tweet

Engagement

Message-level

Reddit netVote Score

Engagement

Message-level

Reddit Comments

Engagement

Message-level

Product Insights & Location Insights (now mered with Listening)

Metric

Type

Aggregation Type

Mentions volume

Mentions

Aggregated

Average Star Rating (irregular activity alert)

Engagement

Aggregated

Star rating (threshold-based alert)

Engagement

Message-level

Avg. Experience Score (irregular activity alert)

Engagement

Aggregated

Product Experience Score (threshold-based alert)

Engagement

Message-level

Insights Count

Mentions

Aggregated

Uncategorized Insights

Mentions

Aggregated

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