A lot of companies struggle to show the effectiveness of social media marketing even with an increase in their spend on social media ads and platforms. With additional analytic information and software, companies can begin to provide this quantitative analysis.

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With the help of this article, you can configure web analytics for your social media account.

Steps

1. Click the New Tab icon. Under Platform Modules, click Social Accounts within Listen.

2. On the Accounts (Settings) window, hover over the desired account's Options icon and select Web Analytics.

3. Enter a Domain and a corresponding Analytics Profile from the drop-down menu.​

4. Click Save in the bottom right corner of the pop-up window to save your web analytics configuration.

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