Account Messaging Limits and Phone Number Quality
Updated
Messaging Limits
Messaging limits are the maximum number of business-initiated conversations (conversations opened as a result of sending a marketing, utility, or authentication template to a WhatsApp user) a business phone number can open in a 24-hour moving period.
Business phone numbers are initially limited to 250 business-initiated conversations in a 24-hour moving period, but this limit can be increased.
Increasing Your Limit
Messaging limits can be increased to the following:
1K business-initiated conversations
10K business-initiated conversations
100K business-initiated conversations
An unlimited number of business-initiated conversations
Increase your messaging limit to 1K on your own using the following methods. Higher limits, however, can only be achieved through automatic scaling, which happens after your limit is increased to 1K.
Note: Your business phone number is eligible for an increase, if it has a connected status. If your business phone number has a low quality rating, it continues to have a limit to 250 business initiated conversations until its quality rating improves.
Business and Identity Verification
Submit your business for business verification. If your business is approved, we analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, we will then either approve or deny a messaging limit increase.
If you submit your business for verification and it gets approved, you may be asked to verify your identity. If you complete identity verification and your identity is confirmed, we will approve a messaging limit increase.
If your identity is not confirmed, we will deny a messaging limit increase, and you can view it via WhatsApp Manager > Overview > Limits.
Open 1K Conversations in 30 Days
Open 1,000 or more business-initiated conversations in a 30-day moving period using templates with a high quality rating rating. Once you reach this threshold, we will analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, we will then either approve or deny an increase.
Send High-Quality Messages
If you are rejected for business or identity verification, ensure that you are sending high-quality messages. We will periodically re-evaluate your messaging activity and quality and based on this analysis, may approve an increase.
Here are some guidelines for sending high-quality messages:
Make sure messages follow the WhatsApp Business Messaging Policy.
Only send messages to users who have opted into receiving messages from your business.
Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.
Request an Increase - If you complete business verification, or have met the 1K conversations in 30 days threshold, but you are still limited to 250 business initiated conversations, raise a support ticket at tickets@sprinklr.com.
Messaging Quality
Your messaging quality is based on how recipients receive your messages over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between you and WhatsApp users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business.
Your business phone number's status, quality rating, and messaging limits are displayed in the WhatsApp Manager > Account tools > Phone numbers panel.