A Newsletter opens the door to a better understanding and knowledge of your brand.

With organizations going global and diversifying geographically, communication is the key to running operations successfully. And being a PR professional it is one of your top job functions to keep your executives and your employees up to date about the events that impact your brand and the industry. In addition, communicating the results of your PR efforts will help you to justify PR spending and gain visibility.

Newsletters enable you to consistently report key events, announcements, industry shifts, etc. to multiple stakeholders across geographies. Newsletters also allow you to devise your internal communication strategies and help foster a sense of belonging among employees.

Use cases and personas

• PR teams have to report on critical events to their stakeholders and the newsletter empowers them to curate the correct content and showcase PR efforts. With Manual Newsletters, you can handpick messages and curate the message content in order to showcase accurate insights and avoid any noise.

• Corporate communications are recurring and hence the PR and Communication team needs a tool to drive regular communication. With Automated newsletters, they can now set up newsletters at the required frequency without the need for further human interaction.

• As organizations prefer to align their newsletters with their brand guidelines and communicate with consistent branding, it is critical to have the flexibility to control the brand elements in a newsletter. Sprinklr’s newsletter can be personalised to resonate with the brand's identity with the flexibility to change elements such as including logo, styling, fonts, and colour theme.

• Brands can also add and edit their social and website information within the newsletter to further personalise the communication.

• Any communication tool is only complete when it allows you to understand the reception of the content being distributed. With newsletter Analytics, you can now analyse the performance of your newsletter allowing you to understand what works best for your audience.

Supported sources

With newsletters you can report on –

• Listening (Listening)

• Media Monitoring & Analytics (Story Analytics)

With newsletters being the source of information for multiple stakeholders, it is critical to report on multiple sources to cater to different audiences. Sprinklr’s newsletter supports the following sources –

• Social sources: Twitter, Instagram, Facebook, Quora, YouTube, WordPress, Tumblr, and Flickr.

• Web & Traditional sources: News/Reddit, Blog/Websites, TV, Print, Forums, Classified, Podcast, and Radio.

• Internal announcements and insights: With our Text & Title Widget, you can now add internal announcements and insights within your newsletters in addition to to social, web, and traditional sources.

Frequently asked questions

Refer to this article for frequently asked questions (FAQs).