The section is aimed at introducing users to Product Insights. Product Insights uses AI to analyze customer feedback to products. It gathers customer experience feedback from various sources and uses Sprinklr's AI and NLP models to turn the data into insights.

The section is geared toward introducing users to Products – Sprinklr entities that allow users to enrich customer feedback with Sprinklr AI in order to identify insights efficiently. Products provide lifetime historical data coverage for 500+ review sources apart from the ability to add product metadata to supplement analysis.

This section directs users to the Social Listening Entities module, where users can utilize Topics, Themes, and Keyword Lists to pull in brand mentions from social platforms such as Twitter, Reddit, Quora, and others. These entities can be mapped to Products to enrich them with Product Insights AI models.

The section is aimed at introducing users to Sprinklr Listening dashboards. Product Insights allows users to visualize customer feedback in charts and graphs on dashboards. The persona app offers pre-curated templates for common use cases and users can also create their own custom dashboards.

This section guides users to Sprinklr’s latest innovation – Insights Assistant. The tool leverages Sprinklr AI to automatically generate multiple types of insights on products configured in the client’s environment. Users can also save, track and collaborate on manually-created insights.

Sprinklr users can stay on top of crises with Volumetric and AI-powered Smart Alerts. The Alert Manager allows users to create and manage alerts from one place.