Brands can utilize push notifications and proactive communication through emails, social media and messaging apps to provide customers visibility into the status of their orders and facilitate post-sales interactions. While traditional communication channels suffice, utilizing proactive messaging can significantly enhance the delivery of this information and further engage customers. They may be especially useful in keeping customers informed, engaged, and satisfied after they have made a purchase.

They can be used for

• Order updates and tracking

• Personalized support and assistance

• Notify about loyalty program and rewards

• Post-purchase recommendations and upselling

• Feedback collection and customer satisfaction

• Issue resolution