By adding VKontakte as a Listening source, you can listen to and learn from VKontakte data in real-time. 

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VKontakte (VK), aka "Russian Facebook", is Russia's largest social media platform. VKontakte attracted millions of users around the former Soviet countries, such as Kazakhstan, Belarus, Latvia, Moldova, and so on. It is the 14th most visited website globally, has 60 million daily users, and supports more than 80 languages.

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Sprinklr has access to the entire VKontakte firehose, a stream of user activities from VKontakte.This means that every post, every comment, and every reply is logged in Sprinklr. 

VKontakte source capabilities

• Source: VKontakte

• Source of data: Official API - firehose (all VKontakte posts and engagement stats are available in real-time)

• Coverage: Full firehose

  • Both public and privately owned account data are available for all content types

• Latency: Near real-time: 1-3 mins

• Historical data: Q2 2020 (full history on owned accounts)

• Backfill support: Yes

• Engagement Stats Refresh Rate: Likes & Comments Count is updated. Refreshed every 1 hour

• Author/Profile metadata details: Yes (earned) – Author ID

  Note: Name, Profile Image, Profile Image URL, Profile URL is not supported via API. No Location metadata.

• AI-enriched data: Sentiment, Emotions, Language, Word cloud, Topic Cluster

• Message type: VK Post, VK Post Comment, VK Post Reply, VK Topic, VK Topic Comment, VK Business Message, VK Page Suggested Post (also in owned)

• Media type: Audio, Video, Link, Photo, and Doc​

VKontakte data entities in Social Listening

VKontakte supported Engagement stats

To fetch data from VKontakte

• In order to fetch data from VKontakte, you need to create a Topic with VKontakte as its source.

• While creating or editing your Topic, click the Apply Filters tab and select VK as one of the Social Channels.

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• You can also select Source: VK from the dashboard/widget filter.

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To learn in detail about how to create a topic, read Create a Topic in Topic Creation UI.

To backfill data from VKontakte

• Once the topic is created/ updated, you can backfill the topic going far back to Quarter 2 of 2020.

• To know more about how to backfill data, check out Listening Backfill for Topics.

Limitations

• VK does not provide profile level metadata and followers count, hence reach metric and AI enriched field: Gender is not available.

• Location metadata is unavailable.

Frequently asked questions