Benchmarking Glossary: Summary for top channels
Updated
Which datapoints do you get in Sprinklr Benchmarking?
Post Type | YouTube | |||
Brand Posts | Yes | Yes | Yes | Yes |
Comments | Yes | Only counts | Yes | Yes |
Replies | Yes | Only counts | Yes | Yes |
Likes & Reactions | Yes | Yes | Yes | Yes |
Shares | Yes | No | No | Yes |
Views Count | No | No | Yes | Yes |
What is the latency of grabbing each data type to sync in Sprinklr?
Post Type | YouTube | |||
Brand Posts | Every 2 hours | Every 2 hours | Every hour | Real-time |
Comments | Grabbed every 2 hours with each each new post ingested via API. | Counts grabbed every 2 hours with each each new post ingested via API. | Counts grabbed every 2 hours with each each new post ingested via API. | Real-time |
Replies | Grabbed every 2 hours with each each new post ingested via API. | Counts grabbed every 2 hours with each each new post ingested via API. | Counts grabbed every 2 hours with each each new post ingested via API. | Real-time |
Likes & Reactions | Grabbed every 2 hours with each each new post ingested via API. | Grabbed every 2 hours with each each new post ingested via API. | Counts grabbed every 2 hours with each each new post ingested via API. | Real-time |
Shares | Grabbed every 2 hours with each each new post ingested via API. | Grabbed every 2 hours with each each new post ingested via API. | Not supported | Real-time |
Views Count | NA | NA | Counts grabbed every 2 hours with each each new post ingested via API. | Real-time |
How far can the data be backfilled in Benchmarking?
Data Type | YouTube | |||
Post-level Data (Posts, Comments, Engagement Stats) | Reels & Stories – Not Supported For other posts, 2 years auto-backfill Backfill for 3 years is possible on request | Reels – May 2022 (Reels launched at this date) Stories – Not supported For other posts, 2 years auto-backfill Backfill for 3 years is possible on request | No limit | Twitter Post Replies, Twitter Post Retweets, Twitter Post Likes – No limit |
Account-level Data (Account Followers) | From the date the account was added in Sprinklr's global database. | From the date the account was added in Sprinklr's global database. | From the date the account was added in Sprinklr's global database. | No limit |
What is the frequency of data refresh for each metric in Benchmarking?
Data Type | YouTube | |||
Brand Posts & Comments | Missing posts are checked once every night for last 3 days. | Missing posts are checked once every night for last 3 days. | Every hour | Real-time |
Engagement Stats | Every 2 hours, till 7 days from date of posting. | Every 2 hours, till 7 days from date of posting. | Hourly, for 30 days from date of posting. | Real-time updates for 1-2 weeks from date of posting. |
Definitions for Benchmarking metrics
Metric Name | YouTube | |||
Post Total Impressions | The total number of social accounts that could potentially see a post either directly or through messages such as re-posts and re-tweets. | The total number of social accounts that could potentially see a post either directly or through messages such as re-posts and re-tweets. | The total number of social accounts that could potentially see a post either directly or through messages such as re-posts and re-tweets. | The total number of social accounts that could potentially see a post either directly or through messages such as re-posts and re-tweets. |
Estimated Post Reach | This is a Sprinklr common metric that is the estimated number of users that have seen a post over the lifetime of the post. | This is a Sprinklr common metric that is the estimated number of users that have seen a post over the lifetime of the post. | This is a Sprinklr common metric that is the estimated number of users that have seen a post over the lifetime of the post. | This is a Sprinklr common metric that is the estimated number of users that have seen a post over the lifetime of the post. |
Post Likes | The total number of likes & reactions on a post. It does not include likes & reactions on shares of post. | The number of likes your Instagram post has received. | The total number of likes on your video. | The total number of likes on your tweet. |
Post Comments | The total number of comments (excluding replies) on post. Does not include comments on shares of post. Also, to include replies to a post, use the Facebook Post Comments + Replies metric Total – Available
Organic, Paid – Not supported via API | The number of comments and replies to your Instagram post has received. Organic – Available Paid, Total – Not Available Not available for Stories via API | The total number of comments and replies on your video. Total – Available Paid, Organic – Not available |
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Post Shares | The total number of shares of your post. Does not include shares of shares of post. Total – Available Organic, Paid – Not supported via API | Not available through API | The total number of shares on your video. Total – Available Paid, Organic – Not available | The total number of retweets of your tweet. Total – Available Organic, Paid – Not supported via API |
Total Engagements | The total number of likes, comments and shares on your post and is based on the above 3 metrics. Total – Available Organic, Paid – Not supported via API | The total number of likes comments and replies on your post and is based on the above 3 metrics. Organic – Available Total, Paid – Not Supported via API | The total number of likes, comments, and shares on your post based and is based on above 3 metrics. Total – Available Organic, Paid – Not supported via API | The total number of likes, comments, and retweets on your post based and is based on above 3 metrics. Total – Available Organic, Paid – Not supported via API |