Brand executives represent the brand steering the marketing division and facilitating the growth within the company. By accessing a collection of accomplished CMO/CEOs and their expertise, a brand can derive valuable business growth and marketing strategy implementation guidance. To cater to this use case Sprinklr provides with Compare Executive Strategy standard dashboard.
To access the Compare Executive Strategy dashboard
Click the New Tab icon. Under Sprinklr Insights, click Benchmarking Dashboards within Learn.
On the Benchmarking Dashboards homepage, click the dropdown icon and go to Standard Dashboards.
Expand the Standard Dashboard options and select Compare Executive Strategy.
Also, Standard dashboards can be accessed and filtered out in the Benchmarking Home using the Type filter. Select Dashboards to display only the standard dashboards.
Relevant filters to power up the dashboard
Add relevant brands/brand groups to populate the data in the widgets.
Use cases of Compare Executive Strategy dashboard
The Compare Executive Strategy standard dashboard gives insights on –
This section displays an overview of the overall performance of the brand’s executives.
A Scorecard Table widget that contains information like account followers, brand posts made by the executives, total engagements, and average engagements per post received for the posts is displayed. The metrics within the scorecard table help in evaluating the performance of the individual and rank the executives considering overall performance.
To understand the executive’s potential, there are a few widgets that visualize the Share of Activity across the executives and help to identify the best performers. The Trend of Posts published by the executives measures their consistency. Likewise one can discover the brand and Product Category Affiliations made by the executives using the widgets in the dashboard.
The widgets in the section helps in monitoring the top posts made by the executives and identify the strategy for winning more engagements.
This section provides insights about the content created and shared by the executives of your and your competitor brands.
What is the type of content shared by the world's most influential executives?
This dashboard helps you visualize the volume of content and share the voice of top executives, and the type of themes, and objectives they are promoting.
What type of promoted content gets driven by the CEO/CMO office?
The dashboard lets you take a peep at the promoted posts shared by most of the marketing team, the marketing dollars spent on them and the ROI received.
Which executive gets the maximum response and has a high follower base on social media?
You can have a look at the follower base of popular CEOs’ social accounts, the most talked-about CEO and engagement count on his/her posts, and the sentiment on fan comments and channels on which the shared content gets the maximum engagement or reach.
