The paid strategy allows a brand to channel its marketing spend towards creating content that reaches a wider audience, ultimately increasing traffic, sales, and revenue. Monitoring competitor campaigns can help improve a brand's own strategy. This can be achieved by navigating to the Compare Paid Strategy standard dashboard.

To access the Compare Paid Strategy dashboard

1. Click the New Tab icon. Under Sprinklr Insights, click Benchmarking Dashboards within Learn. ​

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2. On the Benchmarking Dashboards homepage, click the dropdown icon and go to Standard Dashboards.

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3. Expand the Standard Dashboard options and select Compare Paid Strategy.

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4. Also, the standard dashboards can be accessed and filtered out in the Benchmarking Home using the Type filter. Select Dashboard to display only the standard dashboards.

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Relevant filters to power up the dashboard

Add relevant brands/brand groups to populate the data in the widgets.

General background

• Paid post-detection is supported for 3 channels: Facebook & Twitter.

• Paid post-detection is industry-independent, and it supports all industries and verticals.

Use cases

The Compare Paid Strategy standard dashboard gives insights on –