Threads Capabilities and Limitations

Updated 

Note: If the Threads account was added in Sprinklr before April 22, 2024, make sure to re-add your Threads account to utilize the reply moderation and insights capabilities on Threads.

Publishing Capabilities

Functionality

Sprinklr Space Supported

Comments

Publish a Threads Post

Yes

Post Images on Threads

Yes

  • Format: JPEG and PNG image types are the officially supported formats for image posts 

  • File size: 8 MB maximum 

  • Aspect ratio limit: 10:1 

  • Minimum width: 320 (will be scaled up to the minimum if necessary) 

  • Maximum width: 1440 (will be scaled down to the maximum if necessary) 

  • Height: Varies, depending on width and aspect ratio 

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB. 

Post Videos on Threads

Yes

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file 

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) 

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling 

  • Frame rate: 23-60 FPS. 

  • Picture size:

    • Maximum columns (horizontal pixels): 1920 

    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space. 

  • Video bitrate: VBR, 25Mbps maximum 

  • Audio bitrate: 128kbps 

  • Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds 

  • File size: 1GB maximum 

Mentions on Threads

Yes

The user must enter the exact handle (e.g., @username) in the post and then publish it. Once published, the mention will appear correctly in the native Threads platform as a tagged reference.

Engagement Capabilities

Functionality

Sprinklr Space Supported

Comments

Comment on Threads

Yes

  • Text limit of 500 characters

  • Supported Media: Image, Video, Carousals

  • Audio, gif and polls are not supported

Reply on Threads

Yes

  • Text limit of 500 characters

  • Supported Media: Image, Video, Carousals

  • Audio, gif and polls are not supported

Hide Comments

Yes

Limitations

Functionality

Comments

Mentions on Threads

Mentions for Publishing is an API limitation.

Geo-gating

Geo-gating is not supported in Sprinklr