Create and Manage TikTok Catalogs

Updated 

2 days ago

A catalog is a valuable asset enabling you to house details about the products intended for promotion on TikTok. By establishing a catalog, you can generate Video Shopping Ads (designed for the Catalog), which showcase particular products and real-time information about each item, encompassing price, availability, sizes, and other relevant attributes.

You can create and set up catalogs for TikTok shopping ads in Sprinklr. To do a basic catalog setup:

  • Create a catalog.

  • Add product feeds to the catalog.

Note: Before you begin, ensure that you have added your TikTok Business Manager in Sprinklr as it is required for the catalog creation process.

TikTok Product Catalogs Workflow

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

  2. Click Create New Catalog in the top right corner of the Ads Settings / Product Catalog window.

  3. On the Add New Catalog window, enter the details of the TikTok product catalog to get started. For more information, see Add New Catalog — Field Descriptions.

  4. Click Save Catalog at the bottom to generate the product catalog shell. The product catalog shell has all of your product inventory but, you actually upload the product via a product source, i.e. the product feed.

  5. Product Catalog Details can be edited as well by clicking on the Edit option at catalog screen.

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Add New Catalog — Field Descriptions

Terms
Description
Catalog Name

Enter a name for the product catalog.

Business Manager

Select the business manager account from the drop-down menu.

Catalog Type

Select the catalog type from the following options:

  • Hotels

  • Flights

  • Products

  • Destinations

  • Media Titles

Note: Travel and Entertainment catalogs are API-only features. Hence, Product Sets creation is a limitation.

Associated Event Source
Select any pixels or apps that you want to associate with the catalog. You can create a new Pixel from the Tools and Settings section of Ads. 

Default Location

Set the targeting location for this catalog. You will only be able to deliver the catalog to the location you select here.

Default Currency

You can display product currency information in your ad. The currency for products within this catalog must be consistent with the currency you set here. You cannot change your catalog currency after the catalog has been created.

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

  2. Hover over the Options icon alongside the desired product catalog and select Manage Catalog.

  3. On the Manage Catalog window, click Add New Feed in the top right corner.

  4. On the Create Feed window, add feed details from which you want to import. For more information, see Create Feed — Field Description.

  5. Click Save Feed to complete the process.

  6. Product Feeds can be edited as well by clicking on the Edit option in Product Feed Screen

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Create Feed — Field Description

Terms
Description
Name

Enter a name for the feed. 

Feed Type

Select the feed type. The available options are: 

  • Auto-Upload with URL (Recommended) 

  • Upload File Manually

The API only allows CSV file type catalog feeds.

Feed Type: Auto-Upload with URL 
Feed Url

Enter the feed URL. Supported URL types are http, https, ftp, sftp.

Username

Enter a username.

Password

Enter the password.

Upload Frequency

Select the frequency at which you want the upload to occur. The available options are:

  • Daily

  • Hourly

  • Monthly

Select Timezone

Select a timezone to associate with the feed.

Feed Type: Upload File Manually
Drag and Drop File Here!

Drag and drop the file that you want to upload manually, or, select the file from your computer. Supported file formats are .xls, .xlsx, .csv, .tsv, .xml.

For more information, see Data Feed Basics.

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

  2. Hover over the Options icon alongside the desired product catalog and select Manage Catalog.

  3. From the dropdown selector in the top, switch over to Products.

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

  2. Hover over the Options icon alongside the desired product catalog and select Manage Catalog.

  3. From the dropdown selector in the top, switch over to Product Sets.

  4. Click Add new Product Set from the top-right corner.

  5. On the Create Product Set pop-up window, enter a Name and select a Country for the product set.

  6. Select All or At least one from Match Items for _ of the following rules drop-down menu. This will match all or at least one of the items into your product set from the selected Catalog according to the filter you will set.

  7. Select a filter from the Select Field drop-down menu.

  8. Select an operator from the Operator drop-down menu and a Value as per the selected filter.

  9. Click Add another filter to include another filter to your product set.

  10. Click Create in the bottom right corner of the pop-up window.

  11. You can also update the existing product set by selecting Edit from the Options icon.

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