TikTok Advanced Capabilities

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Create and Use TikTok Interactive Add-ons

TikTok has become a powerhouse in the world of social media marketing, with millions of users engaging with its short-form videos daily. To stay ahead of the competition and captivate your target audience, it's essential to utilize TikTok's interactive add-ons. Interactive Add-Ons capture

TikTok Interactive Add-ons

Knowledge Base Article

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TikTok Advanced Capabilities

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TikTok Reach and Frequency Campaigns

Control the audiences you reach and the number of times they are exposed to your ad messaging through transparent media planning and predictable delivery of branding campaigns.Reach & Frequency (R&F) is a campaign buying type on TikTok that lets you control the audiences you reach and the nu

Knowledge Base Article

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TikTok Advanced Capabilities

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Create and Use TikTok Lead Forms

TikTok Lead ads allow you to find people who may be interested in your products or services and get them to share their information with you directly on TikTok. You can create TikTok Lead Forms in Sprinklr Marketing (Ads) to cultivate prospects and engage leads on TikTok and improvise your business

Knowledge Base Article

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TikTok Advanced Capabilities

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TikTok Split Testing

Split test, commonly referred to as A/B testing, allows you to test two different versions of your ads to determine which one performs best and optimize future campaigns. You may have a hypothesis that one creative will perform better than the other. You can use Split Test to keep the other variable

Split Testing

Knowledge Base Article

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TikTok Advanced Capabilities

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TikTok Brand Safety and Suitability

Brand Safety solutions aim to safeguard a brand's reputation during online advertising endeavors. This is accomplished by employing both first-party and third-party tools, which assist brands in steering clear of inappropriate content adjacency. TikTok, in collaboration with third-party partners, fo

Knowledge Base Article

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TikTok Advanced Capabilities

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Compose TikTok Pulse Ads

TikTok Pulse is a contextual targeting product that allows you to show ads after the hottest content at a fixed CPM. It is only available for Reach & Frequency ads. To help brands be on the pulse of entertainment and culture on TikTok, TikTok Pulse lets advertisers place their brand next to the

TikTok Pulse Ads

Knowledge Base Article

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TikTok Advanced Capabilities

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Create and Manage TikTok Catalogs

A catalog is a valuable asset enabling you to house details about the products intended for promotion on TikTok. By establishing a catalog, you can generate Video Shopping Ads (designed for the Catalog), which showcase particular products and real-time information about each item, encompassing price

TikTok Product Catalogs

Knowledge Base Article

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TikTok Advanced Capabilities

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