TikTok Discovery
Updated
TikTok Discovery Beta helps you monitor trends and content relevant to your brand or industry, allowing you to track trending hashtags, analyse popular audio tracks and explore top-performing videos. TikTok Discovery offers insights into trending hashtags and tracks from the Commercial Music Library, providing valuable metrics to help with campaign planning and ad optimization.
Key Benefits
Trending Hashtags: Access the top 200 trending hashtags along with comprehensive performance insights.
Popular Tracks: Browse the 100 most popular audio tracks and see their usage in videos.
Video Previews: Watch the top 20 trending videos for each hashtag and track directly on the platform.
Business Scenarios
Below are some of the scenarios where the feature is beneficial:
Real-Time Insights: Keep up with trending content to continuously refine and adapt your marketing strategy.
Content Strategy Optimization: Harness trending hashtags and audio tracks to drive greater engagement.
Audience Analysis: Gain a deeper understanding of the demographics and regions connecting with particular trends.
Prerequisites
Clients must add both a TikTok Business and a TikTok Ads account to their Sprinklr environment. You need access to Conversations, Explorer Settings and TikTok Discovery.
Navigation Steps
Go to + New Page> Sprinklr Insights > TikTok Discovery (under Explorer).
Select Trending Hashtags or Popular Tracks.
Apply Filters for the Hashtags.
Country.
Date Range.
Industry Category.
Industry Sub-Category.
Alternatively, you can select filters for Tracks that are Country, Date Range and Genre.
Click Open Hashtag Details against each Hashtag name to access the Dashboards.
Note: You can now add a TikTok Ads account without needing access to the Ads module.
Dashboards Layouts
There are 2 types of dashboard layouts that you can access:
Trending Hashtag Section
Trending Tracks Section
Trending Hashtag Section
On clicking each hashtag, you can view the following information:
Top Locations: Discover the top five global locations where this hashtag is most popular.
Historical Ranking Data: Access historical ranking data for the hashtag to track its performance over time.
Audience Analysis: Gain insights into the age demographics of viewers engaging with the hashtag.
Manage Trending Hashtag Report
Following metric gets tracked in the dashboard:
Hashtag Name: Refers to the name of the hashtag.
Hashtag Rank: Defines the rank of the hashtag.
Views (selected date range): Defines the number of views for the hashtag in the selected duration.
Views (lifetime): Defines the number of views in the entire lifetime.
Posts (selected date range): Defines the number of times the hashtag was used in post in a selected duration.
Posts (lifetime): Defines the number of times the hashtag was used in the entire lifetime.
Trending Tracks Sections
On clicking each hashtag, you can view the following information:
Historical Ranking Data: View the historical ranking data for the track to analyse its performance over time.
Top Trending Videos: Explore the top 20 trending videos associated with the selected track.
Manage Trending Tracks Section
Following metric gets tracked in the dashboard:
Track Name: Refers to the track name.
Track Rank: Refers to the track rank.
Duration: Refers to the duration of the track.
Artist: Refers to the artist's name.
Track Genres: Refers to the genre of the track.
