Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

Benchmarking

Benchmarking Account Addition Workflow 2.0

We are excited to present the latest iteration of our Account Addition Workflow, now featuring enhanced capabilities for a seamless user experience 

What's New:

1. Influencer Category: Introducing the 'Influencer Brand' category to cater to the specific needs of Influencer Monitoring in Benchmarking.

2. Brand Description Previews: Enjoy immediate insights with data previews.

3. User-Focused Streamlining: Simplified fields exclusively designed for 'Public Brands' to ensure a more user-friendly interaction. ​

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Identification of Brand Expired URLs 

This release brings significant updates, empowering users with improved visibility and control over deactivated accounts within the Brands Page. Automatic detection and notifications streamline account management, reducing user effort and enhancing overall efficiency. 

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With these updates, Brands Page now show the following: 

• Deactivated accounts now highlighted in the brand addition form, accessible through the edit option in the brand's record manager. 

• Automatic detection of deactivated accounts with backend logic, triggering alerts to the owner of the brand. 

• Addition of filter "contains inactive URLs" to facilitate easy identification and management of brands with deactivated accounts.

Manual Changes to Content Tone/Theme/Key Objectives/Customer Journey  

In this release, we introduce the ability for users to make manual adjustments to AI-assigned categories, empowering them with greater control over message categorization. This enhancement ensures a more tailored and accurate representation of content tones, themes, objectives, and customer journey stages according to user preferences. 

• Users can now manually override AI-assigned categories for messages.

• Added flexibility for users to choose preferred content tones, content themes, key objectives, and customer journey stages. 

• Improved user control: Manual changes supported for a more personalized and accurate categorization.

• Streamlined customization: Users can easily swap and select from the available categories based on their assessment.

Sprinklr AI+

AI+ Summarizer

Drawing insights by drilling-down at any data point can be a tedious task, as there might be a lot of mentions to go through. Sprinklr AI+ powered Summarizer empowers users with dynamic insights as they drill down the dashboard, revealing key pillars of conversation themes, action-oriented points, and concise summaries.  

What's New: 

• New Design: Introducing a sleek redesign for a more consistent, user-friendly, and intuitively understandable experience. 

• Enhanced Relevancy: Improved algorithm to combat spam/irrelevant summary points effectively. 

• ​AI+ Summarizer for Alerts: Concise, easily digestible summaries to increase actionability, minimise noise and reduce time to derive insights from posts triggering your alerts.  

Visual Insights

Visual Insights on Videos

Online analysis of a Brand based on text posts and image captions does not provide a complete social presence. Visual Insights, now with the inclusion of running on Videos, ensures comprehensive insights on multimedia posts.

What’s new?

• Compared to earlier method of limited within-video and thumbnail matching of logos, the new ‘Visual Insights for Videos’ will enable capturing of your Brand logos’ presence within frames of a video.

• The capability of analysing videos is not limited to just logos. All key visual enrichments like Objects, Scenes, Activities, Optical Character Recognition (OCR) and Inappropriate Content detections will now work on video posts.

Source Improvements

Elevate your insights with integrations from top Australian sources and enhanced capabilities for swift analysis of Podcast content.

What’s New:

• Australian Web and Print Integration: New integrations with top Australian Web and Print sources for expanded Print and News coverage.

• Podcast Source Enhancements: Improved capabilities for Podcast sources, significantly reducing the time to insights. Users can now swiftly filter podcast episodes with transcripts.

Audience Insights

LinkedIn Audience Study Update

Sprinklr is updating the LinkedIn Audience Study to align with the latest data privacy and security policies of LinkedIn, effective February 1, 2024. The updated version will be available for use starting February 5, 2024, after the deployment process.

How it would impact you?

• Instead of four different reports, the LinkedIn Audience Study will now be available as a single standardized report with three major sections: Demographics, Profession, and Skills/Interest, providing a 360-degree view of the targeted audience for campaign optimization.

• The new input form will have three sections: Geo-location, Profession & Education, and Demographics. For report creation, at least one filter from the first two sections will be mandatory.

• Conversion of Existing reports:

  • All current reports will stop refreshing and become inaccessible after February 20th due to privacy reasons.

  • Reports with filters like Content Topics, Domain, URL, Media Type, Mentioned Company, Follows Company Industry, Mentioned Company Industry will be removed, as these fields aren't supported by LinkedIn's new API's.

  • Reports meeting the new conditions will be converted into the new standard report.

First Party Data Ingestion (FPDI)

FPDI Enhancements

In this release, enhancements provide users with a more user-friendly and efficient experience, from saving drafts to enhancing template management and improving the overall workflow with live previews and selective imports.

• Now users can save their FPDI files as drafts, ensuring no work is lost and allowing users to resume right where they left off.

• Introducing the ability for users to choose a specific range in a worksheet for import.

• Users can experience real-time preview of their worksheet while applying functions in function mapping.

• View function descriptions directly in the function selection dropdown.

• Users can mark their frequently used function and data mapping templates as favorites for quick and easy access.

• Newly created columns now stand out with highlighting.

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Social Listening & MMA

Export as Clipbooks

We are excited to present the new format of exports as clipbook. Multiple messages/mentions can now be compiled into a zip file, with each message having its separate PDF.

• The new exports cover all the major sources (News, Print, Social, TV & Radio).

• Export capabilities are currently limited to inline editable table and conversation stream widgets.

• User needs to select the messages from the supported widgets and click the export as clipbook option available in the Snack bar.

• A default limit of 20 messages per zip file has been set, and we are open to increasing this limit based on your requirements in future patches.

• Engagement metrics are displayed alongside messages for which metrics are available.

• The current scope is confined to MMA & Listening dashboards.

Chart Support for Newsletters

We are excited to introduce a new section within our newsletters designed to visualize data points Users can now add charts to enhance data visualization within newsletters.

• Supported data sources include listening and story analytics.

• Support is currently added for bar, column, cross tab, pie, and table widgets.

• All widget-level filters and modifications are available in the charts section.

• All metrics and dimensions from listening and story analytics data sources are supported.

Sprinklr Listening Data Enhancement - YouTube

Users will now get an automatic pool of YouTube Data to fetch from without explicitly registering keywords or channels.

• Users need not add keywords explicitly to begin listening on YouTube.

• Users can identify what's trending on YouTube without adding URLs explicitly.

Sprinklr will directly pull data from YouTube based on AI detected keywords will pull the highest YouTube volume.

If users need to additionally add keywords to increase their pool of YouTube data, they can still do so by registering Keywords and channels.

Custom Metric Form Upgrades : General Availability

Introducing usability upgrades within custom metrics to make the creation process simpler, more powerful, and more efficient. New Custom Metric Form will be made available to all by default.

• Free-flow editor experience: A new "formula writing" experience to reduce complexity and save the time spent by a user in creating and editing complex custom metric formulae.

• New Arithmetic functions: Introducing new Functions – like Power, Log, etc. to support the creation of advanced custom metric formulae for different business use cases.

• Other usability additions like the ability to clone, a readily available self-help section, and in-line suggestions to add to custom metrics' usability.