Collecting and analyzing competitor data is a time-intensive and often challenging task for brand managers, marketing teams, content creators, and market researchers. These personas face multiple challenges while trying to conduct competitive analysis on social media including –
Inability to gather all relevant data
Too much time is spent managing and aggregating large volumes of data
Difficulty in finding the right KPIs and metrics to track and benchmark social performance
These challenges prevent teams from realizing the benefits of competitive intelligence. A comprehensive competitive intelligence model can positively influence a brand’s marketing, care, and product strategies.
Sprinklr Benchmarking offers a unified solution for gathering and gaining insights from outbound content posted by your brand, competitors, or key individuals on social media. Templatized dashboards powered by AI-powered aggregations, intuitive visualizations, and alerting capabilities will help you build a comprehensive social media benchmarking strategy.
Why Benchmarking?
Sprinklr Benchmarking unlocks key use cases for social media analysis. These include –
Benchmark social media performance against competitor brands using industry-standard or customized KPIs
Set realistic goals on major KPIs by finding out how you stack up against key industry players
Stay on top of brand and industry social crises using AI-powered and custom alerts on anomalies around account activity, engagements and follower count
Track engagement trends to identify the factors that drive engagement among the target audience
Discover focus areas by identifying which social networks and media types are garnering the highest engagements
Content inspiration using AI-powered categorisation of posts into content tones, content themes, objectives, and customer journey stages
Evaluate your content strategy's strengths and weaknesses by comparing engagement and follower growth trends to past performance and competitors' performance
Benchmark paid ROI by identifying which posts are being boosted by your competitors and how much they are spending
Ensure sponsorship compliance by monitoring posts published by your retailers and brand ambassadors
Discover ways to establish thought leadership by tracking public profiles of executives from your own and competitor brands
Identify potential partner influencers by tracking their engagement rates and existing brand affiliations
Ensure positive brand perception by monitoring response rate, time to respond and fan sentiment on public fan comments
Streamline your response process with AI-powered identification of top call drivers and engageable customer queries