Terminology

Description

Omni-Channel Journeys

Orchestration of customer journeys across channels.

Nurture Journeys

Customer journeys are planned and executed by brands to push sequential content to customers so that they can maintain a continuity of business relationships with the customers.

Triggered Journeys

Triggered journeys are customer journeys that start (or, where customers enter) as a result of their actions on ads or any other form of communication, such as emails, DMs, subscriptions, etc.

Drip Journeys

Customer journeys include a sequential set of messages sent out based on a specific cadence. Subscription Journeys can also be set up as part of Drip Campaigns.

Cross-Channel Journeys

Customer journeys in which messages are pushed to users across multiple channels to ensure maximum engagement/conversion.

External Event Based Journeys

Customer journeys that are triggered based on Web Activity. For example, a user visits the 'Contact Us' page and posts a query, or visits the Subscription page and subscribes to the weekly newsletter. This may trigger a journey for the customer, based on the rules you have set for triggering the journey.

Social Conversational Journeys

Social Conversational Journeys are triggered post a click on Click-To-Messenger Paid Ads. It usually continues with a conversational flow.