Transform extensive data into actionable insights with Social Listening

Updated 

1 year ago

Use Social Listening to transform extensive, raw data into actionable insights that help you drive business decisions.

Social Listening in Sprinklr gives brands visibility and insight into online conversations - across channels, websites, news sources, and more. And with Listening's extensive data visualizations, you can transform broad-based web and social insights into actionable data that can help you understand how to provide the best experience to your customers, keep up with market trends, and stay ahead of your competition.

Social Listening gives you complete control over the conversations, topics, channels, websites, and even locations that you listen to through configurable Topic queries that can be adjusted at any time. With Social Listening's insights at your fingertips, you can instantly understand what's driving the market and adapt to trends, customer sentiment, and market opportunities in real-time.

Are you ready to get started? Check out our Social Listening Guides for detailed, step-by-step walkthroughs and more.

The value of Social Listening

Social Listening provides access to data from all over the world, across a multitude of social networks, forums, video sources, news outlets, reviews, and more. With that data at your fingertips, you can gain an in-depth understanding of sentiment around key industry topics, themes, and emerging events - and how they affect your business.

Social Listening's drillable dashboards allow you to surface real-time insights that connect to your business KPIs. And Sprinklr's configurable dashboards allow you to save any visualizations that you encounter as custom widgets.

Your customers are communicating without words all the time. Images, historical engagement activity, sentiment, and more, help power the insights you see in Social Listening. With extensive ways to listen, you can understand customers better, meet their needs more efficiently, and drive brand loyalty and customer happiness.

Social Listening provides access to over 200 billion messages across 2 years of historical data, including the Twitter firehose, which allows unlimited ad hoc searches.

Historical data can help you understand changes and growth in the markets. The data available in Social Listening spans countless industries and audiences, and Sprinklr's simplified Topic query builder lets you efficiently filter out what is not relevant and discover valuable data based on your use case.

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