Components of Social Listening
Updated
Sprinklr’s Social listening allows its users to monitor and analyze online conversations and interactions about a brand, product, or topic across various social media channels and platforms. It involves using specialized tools to gather and analyze data from social media platforms such as Twitter, Facebook, Instagram, and LinkedIn.
The purpose of social listening is to gain insights into consumer behavior, preferences, and opinions. By analyzing the data collected through social listening, businesses can identify trends, measure brand sentiment, and uncover customer pain points and needs. This information can be used to inform marketing strategies, product development, and customer service efforts.
Social listening goes beyond simply monitoring brand mentions and hashtags. It involves analyzing the tone and sentiment of conversations, identifying key influencers and thought leaders, tracking industry trends and competitors, and identifying opportunities for engagement and outreach. The insights gained through social listening can help businesses stay competitive and responsive to the needs of their customers.
You can leverage the following Social Listening components within the Sprinklr Insights tab –