Importance of CTI
Updated
Product Challenges
Extended Call Handling Time: Agents spend more time verifying caller identities and toggling between their phone and customer data, leading to increased call handling time.
Increased Cost per Call: As resolution times lengthen and call service quality diminishes, the cost per call rises. Implementing computer telephony integration (CTI) can help reduce these costs.
Lack of Meaningful Advice: Support agents often struggle to provide sound, meaningful advice due to insufficient customer data. Customers value agents who can offer well-informed guidance.
Decreased First Call Resolution: The ability of service representatives to resolve issues on the first contact declines without effective CTI.
Staff Training and Self-Service Tech: Business owners report challenges with training staff on new tools and protocols, as well as improving self-service technology.
Benefits of CTI
Increased Productivity: CTI integrates phone controls with your CRM, allowing for seamless updating of contact details in both systems, saving time and boosting productivity.
Improved Customer Satisfaction: Quickly accessing recent requests, sales, or tickets results in more efficient calls and happier customers.
Reduced Average Handling Time: CTI reduces average handling time by streamlining processes at the beginning and end of calls.
Reduced Costs: By freeing up live agents for value-adding tasks, CTI reduces costs associated with data entry and other manual processes.
Improved Data Security: Integrated systems with CTI enable secure data exchange between authorized users and applications and your backend systems.