Web Analytics

Articles

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Create a Web Analytics Profile

Sprinklr has a holistic web analytics experience. If you do not have Google Analytics, SiteCatalyst, or Core Metrics, you may enter your platform’s parameters and map them to Sprinklr variables. For example, you can use the Custom Analytics Profile to create a Google Analytics URL using certain para

Web Analytics

Knowledge Base Article

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Web Analytics

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UTM Manager

What is UTM? UTM refers to "Urchin Tracking Module" parameters. UTM parameters are tags added to URLs in order to track the source, medium, campaign, and other relevant information about a link's origin and the context in which it's being clicked.   UTM parameters are used in digit

UTM Manager

Knowledge Base Article

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Web Analytics

Reference Guide for Sprinklr Social

Getting Started with Sprinklr Social

Sprinklr Social Glossary

Channels

Digital Asset Manager

Publishing

Editorial Calendar

Getting started with publishing

Automation in publishing

Approval workflows

Leverage AI in publishing

Advanced capabilities

Know More

Web Analytics

Engagement

Governance

Rule Engine

Reporting

Link in Bio

Distributed

Display

User Generated Content

Advocacy