Sprinklr's AI Model for Benchmarking helps in categorizing brand posts or fan comments to gain actionable business insights, thereby reducing the time and effort of manually going through thousands of posts & comments. In Sprinklr Benchmarking, using AI, you can do x, y, z.

The AI dimensions available for Benchmarking are –

• Intuition Care Message Type

• Emotion Category

• Is Fan Message Engaging

• Global Insights Category

• Global Insights Category Sentiment

• Reputation Pillars – Level 1

• Reputation Pillars – Level 2

• Content Themes and Tones

Intuition Care Message Type

The dimension Intuition Care Message Type filters the messages into 2 categories – Not Care and Care. It helps in detecting whether a message is a customer care message or a non-customer care message.

Emotion Category

The Emotion Category dimension categorizes the messages in the following emotions to help you understand multiple emotional sentiments attached to the message. These emotions are categorized as –

Is Fan Message Engaging

The Is Fan Message Engaging dimension categorizes fan messages into two categories – Engageable and Non-Engageable. This ensures clarity on which fan messages are worth engaging with.

Global Insights Category

The Global Insights Category dimension classifies the multiple aspects of brand performance being mentioned by the users. Some of these aspects are – Service Quality and Satisfaction, Product Performance and Quality, Pricing and Charges, Safety and Security, Customer Churn, etc.

Global Insights Category Sentiment

The Global Insights Category Sentiment dimension identifies the sentiment distribution across the global insights categories. Messages are distributed as – Positive, Negative, and Neutral as per the sentiment attached to them.

Reputation Pillars – Level 1

The Reputation Pillars – Level 1 dimension categorizes the messages in the following reputational aspects –

• Leadership & Strategy

• Sustainability

• Workplace Well-being

• Diversity and Inclusion

• Corporate Social Responsibility

• R&D & Innovation

Reputation Pillars – Level 2

The Reputation Pillars – Level 2 dimension covers a wide category of reputational classifications. Some of these reputational categories are – Environmental Sustainability, Information Manipulation, Health & Safety, Political Affiliations, Inclusive Workplace, Leadership Changes, Assault & Harassment, etc.

Content Themes and Tones

Sprinklr’s AI Model classifies all brand posts under the most appropriate themes and tones based on a set of predefined categories to help you understand and inform your content strategy.