In this article, you will get familiar with all the standard dashboards available in Benchmarking.

A standard dashboard comes as a pre-built dashboard that will have a number of pre-added widgets corresponding to specific use cases. In Benchmarking, there are 10 use case-based standard dashboards that serve purposes like comparing influencer strategy, brand performance, executive strategy, and more.​

List of standard dashboards available in Benchmarking

Brands can quickly access the following standard dashboards for various use cases –

Competitive Brand Insights

Brands' social accounts help a brand to build and increase its visibility by sharing boosted or organic content, sharing fans' opinions and sentiments, building community, and so on. Thus, it's imperative for brands to analyze the performance of their social accounts, benchmark them against competitors and find opportunities to increase their fanbase. Competitor insights help brands to understand their competitors and their strengths & pain points.

To realize these use cases, you can leverage the following dashboards –

1. Compare Brand Performance

2. Benchmarking

3. Industry Benchmarking

Smart Content Intelligence

Sprinklr provides AI-powered Smart Content Intelligence where the machine learning models help you in identifying the themes/tones of the content which are getting maximum reach and also helps you in discovering the hidden strategies like sponsorship analytics of your competitors, an approximate estimate of the revenue generated through dark posts.

To realize these use cases, you can leverage the following dashboards –

1. Compare Content Strategy

2. Compare Paid Strategy

Monitor Influencers, Executives, and Brand Sponsors

Brand reputation is maintained by influencers, executives, and sponsors only. It is a crucial point to understand how your team is performing and analyzing the insights like which type of messages are being more well-received will help in improving the status of your brand and the efficiency of the team.

To realize these use cases, you can leverage the following standard dashboards –

1. Compare Executive Strategy

2. Compare Influencer Strategy

Monitor Brand Audience and Consumers

The level of customer service provided by a brand is crucial to its reputation. Brands that are proactive in addressing customer queries and concerns are more highly regarded. By monitoring customer queries and taking dynamic actions, brands can reduce the number of complaints they receive. Additionally, having a comprehensive understanding of their audience demographics will enable brands to better connect with and understand their followers.

To realize these use cases, you can leverage the following standard dashboards –

1. Compare Care Strategy

2. Compare Voice of Fan

Social Engagement dashboards

The social engagement dashboard allows for a comparison of channel-level metrics between your brand and its competitors. The dashboard includes a brand overview widget that summarizes your brand's channel performance, as well as drill-down widgets that offer details about the brand's fans, fan growth, and engagement on different channels over time. This comprehensive tool enables you to assess your brand's performance relative to your competitors and make data-driven decisions to improve your social media strategy.

To realize these use cases, you can leverage the following standard dashboard –

• Social engagement dashboard

Frequently asked questions