Struggling to understand the Trend widgets? Don’t worry!  

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Care Strategy  

⬆ Time Trend, ⬆ Fan Messages Trend -> Possibility of Unanswered Queries Backlash  

• Observing a prolonged increase in response time alongside a rise in fan messages for your brand compared to competitors might lead to unanswered queries backlash. 

• You might want to investigate the most delayed responses and prioritize addressing unanswered queries to prevent further escalation. 

• Analysing engageable fan messages to identify queries requiring immediate attention versus general feedback could help streamline response efforts and minimize backlash. 

⬆ Negative Comments Trend, ⬆ Fan Messages Trend -> Possibility of Negative Feedback Escalation

• Witnessing a continuous rise in negative comments alongside a significant increase in fan messages for your brand compared to competitors might lead to negative feedback escalation. 

• You might observe a higher volume of fan messages expressing dissatisfaction or grievances, potentially damaging brand reputation. 

• Analysing the sentiment distribution of fan messages and prioritizing responses to address negative feedback promptly could help mitigate escalation and retain customer trust.

⬆ Negative Comments Trend, ⬆ Response Time Trend -> Possibility of Brand Reputation Crisis 

• If there's a sudden surge in negative comments and an increase in response time trend for your brand compared to competitors, it could result in a brand reputation crisis. 

• You might notice a decline in follower count and engagement as disgruntled customers share negative experiences across social media platforms. 

• Analysing the most critical negative comments and prioritizing swift responses could help contain the crisis and rebuild brand trust and loyalty. 

⬆ Negative Comments Trend, ⬆ Fan Messages Trend, ⬆ Response Time Trend -> Possibility of Customer Care Crisis  

• If you notice a sudden surge in negative comments coupled with a significant increase in fan messages and a delay in response times for your brand compared to competitors, it might indicate a customer care crisis. 

• You might want to examine the sentiment distribution of fan messages and prioritize responses to address negative feedback promptly. 

• Analysing the most delayed responses and categorizing fan messages based on urgency could help mitigate the crisis and restore customer satisfaction.