Struggling to understand the Trend widgets? Don’t worry!  

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Executive Strategy  

⬆ Comments Trend, ⬇ Follower Count Trend, ⬆ Post Volume Trend -> Possibility of Executive Reputation Impact  

• If you notice a surge in negative comments, a drop in follower count, and an increase in post volume for your executive compared to competitors' executives, it could signal a reputation crisis or controversy. 

• You might want to investigate further by looking into the most frequently used media types and hashtags to understand how the audience is reacting to your executive's content. 

• Consider delving into channel-wise breakdowns to identify where the negative sentiment is most prominent and adjust posting themes accordingly to mitigate any potential damage. 

Gap between Post Average Engagement Trend, Engaged Audience Rate Trend -> Engagement Disparity  

• Seeing a noticeable gap between your executive's post average engagement trend and the engaged audience rate compared to competitors' executives might suggest ineffective engagement strategies. 

• You might want to analyse channel-wise breakdowns to pinpoint which platforms are experiencing the most significant disparities in engagement metrics. 

• It could be helpful to take insights from the most published and most engaged content themes to refine posting strategies and enhance audience engagement. 

⬆ Follower Count Trend of Competitor, ⬆ Post Volume Trend of Competitor -> Possibility of Competitor Executive Influence  

• If you're observing a rapid increase in competitor executives' follower counts alongside a surge in their post volume, it could indicate successful thought leadership or influencer strategies. 

• Consider delving into the most frequently used media types and hashtags by competitor executives to identify content elements driving engagement and audience growth. 

• Analysing your executive's content themes and objectives might help determine if adjustments are needed to compete effectively for audience attention and loyalty. 

⬆ Post Volume Trend, Most Frequently Used # by My Brand and Competitor Executives -> Trending Topics 

• Noticing a significant spike in post volume by your executive, coupled with trending hashtags, suggests alignment with popular industry topics or events. 

• You might want to explore channel-wise breakdowns to tailor content strategies for each platform based on trending hashtags and audience preferences. 

• Taking insights from the most frequently used and most well-received hashtags might guide content creation and ensure relevance to current discussions. 

⬆ Negative Comments Trend, ⬇ Engaged Audience Rate Trend -> Possibility of Audience Sentiment Shift  

• If there's a rise in negative comments alongside a decrease in the engaged audience rate for your executive compared to competitors' executives, it might indicate a shift in audience sentiment. 

• You might want to investigate fan keywords associated with your executive and competitors to understand any emerging topics or concerns among the audience. 

• Adjusting content themes and messaging based on audience feedback could help rebuild trust and engagement with your executive's audience.