How is the Media Impact Score calculated?

Updated 

Underlying pillars of Media Impact Score framework

Index for enhanced metric

Why is Index Important?

Relevance Index

If the message has the search terms at highly prominent positions such as the title or appears a lot of times, it has high relevancy and better visibility, leading to higher impact. 

Engagement Index

If the news article gets shared virally on social media, it probably has high relevance and impact.

Domain Authority

If the news article is from a source that is popular and is likely to rank high in search engine result pages, it probably has better visibility and thus, has a higher impact.

Global Rank Index

If the news article is from a publication with high page views, it probably is trustworthy and has better visibility.

Syndication Index

Articles that are of original content and picked up directly by publications (rather than through newswires) have a higher impact on the reader.

Weights assigned for every pillar

Index for enhanced metric

Weightage for final Score

Why is Index Important?

Relevance Index

50%

If the message has the search terms at high prominent positions such as the title or appears lot of times, it has high relevancy and better visibility, leading to higher impact. 

Engagement Index

20%

If the news article gets shared virally on social media, it probably has high relevance and impact.

Domain Authority

10%

If the news article is from a source that is popular and is likely to rank high in search engine result pages, it probably has better visibility and thus, has a higher impact.

Global Rank Index

10%

If the news article is from a publication with high page views, it probably is trustworthy and has better visibility.

Syndication Index

10%

Articles that are of original content and picked up directly by publications (rather than through newswires) have a higher impact on the reader.

Scoring Criteria for individual indices

Relevance Index

Scoring 

Keyword match in Title

100

Keyword frequency (20 points/ match)

0-80

Engagement Index

Scoring 

Earned engagement is > 50k

100

Earned engagement is between 10k and 50k

90

Earned engagement is between 5k and 10k

80

Earned engagement is between 1k and 5k

70

Earned engagement is between 500 and 1k

60

Earned engagement is between 100 and 500

45

Earned engagement is between 50 and 100

30

Earned engagement  is between 0 and 50

15

Earned engagement is 0

0

Syndication Index

Scoring 

If the article is not via newswires

100

If the article is via newswires

0

Global Rank Index

Scoring 

Global rank is < 2k

100

Global rank is between 2k and 5k

90

Global rank is between 5k and 10k

80

Global rank is between 10k and 20k

70

Global rank is between 20k and 50k

60

Global rank is between 50k and 100k

45

Global rank is between 100k and 500k

30

Global rank is > 500k

15

Domain Authority is used without indexing as it ranges from 0-100