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Custom metrics in Media Monitoring & Analytics

Custom Metrics allows you to create your own derived metrics using standard reporting metrics. These custom metrics can be used to collect and analyze data that reporting does not track automatically. Custom Metrics offer the capability to build dynamic metrics based on industry-standard norms and v

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Dimensions in Media Monitoring & Analytics

Dimensions in Media Monitoring & Analytics (MM&A) help you to slice and dice the metrics depending on your use case. For example – Country and Sentiment are dimensions and you can use them to analyze Impact across countries or News mentions across sentiment.Below are the dimensions Sprinklr

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Metrics in Media Monitoring & Analytics

Metrics in Media Monitoring & Analytics (MM&A) are the measurements or KPIs that will measure and track PR performance. Below are the metrics and the explained purposes and methods used to calculate them, provided by Sprinklr.MetricDescriptionNotesDomain AuthorityDomain Authority is a search

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Media Impact Score

“Single North star metric that illustrates if the PR efforts are on the right track.”​As we know that there are a wide variety of metrics that capture different aspects of a PR job function. Presenting all these metrics to an executive is often overwhelming and hence not actionable. Modern-day leade

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How is the Media Impact Score calculated?

Underlying pillars of Media Impact Score frameworkIndex for enhanced metricWhy is Index Important?Relevance IndexIf the message has the search terms at highly prominent positions such as the title or appears a lot of times, it has high relevancy and better visibility, leading to higher impact. Engag

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