Brands are the fundamental entities in Benchmarking and the starting point to conduct competitive analysis on social media accounts. Brands in Sprinklr Benchmarking help you add, manage and fetch data from social media accounts of your brand, competitors, and key individuals across 8 key social networks – Twitter, Facebook, Instagram, YouTube, Sina Weibo, Twitch, Quora, and VKontakte (VK). You can add the URL to any public or business account (according to the social network) in a Brand to start fetching its data.

Brands can be leveraged to –

• Benchmark the social media performance against competitors by tracking and comparing customized or standard KPIs like engagement rate follower growth.

• Stay informed about industry leaders by creating brands with social media handles of CXOs from your own and competitor brands.

• Compare and benchmark team members using brands to identify top performers, areas for improvement, and growth opportunities.

• Track influencer conversations to gain insights into brand perception and adjust marketing strategies accordingly.

• Set up custom volumetric alerts with brands to quickly mitigate potential PR crises and stay proactive.

• Track social media performance to identify best-performing platforms and content, and allocate marketing resources effectively.

• Track customer sentiment to improve satisfaction by addressing customer concerns.

• Track messages to improve responsiveness and reputation by having a count on the messages replied to within SLA.