Journalists & Publications FAQs

Updated 

Below are some of the frequently asked questions about Journalists & Publications –

No. It is a separate product and available to be purchased separately within Sprinklr’s Sprinklr Insights product family.

Yes. Check the social section after clicking on a story (Story Dashboard). We can see the top advocates, and detractors and also understand which article is getting the highest shares. Similar widgets can be built into custom dashboards.

Yes, domain lists can be built, where users can group publications of interest. For example, Domains that syndicate news can be grouped separately and analyzed. Or if there is a use case to track the performance of tier-1 v/s tier 2 publications, domain lists can be used.

The dimension Journalist in MM&A is pulled automatically using the author details available on the web domains. It is not linked with the respective social media profiles of the journalists. If social profiles of interested journalists are available, listening and analyzing those profiles can be achieved using domain-based listening.

We have a partnership with a vendor who specialises in collecting and maintaining the contact information of the Journalists and Publications. The contact information of the profiles is updated regularly by the vendor. We sync our database with that of the vendor’s in real-time to keep the profile information as updated as possible.

There could be some journalists/publications for which the vendor does not have the contact information and hence it is not available within the Journalist & publication discovery module. This could be due to multiple reasons such as

  • Journalist has not given permissions to render their contact information

  • Business-related contact information is not available for the profile

Currently, users won't be able to override the existing information available in the profile dashboards, but in order to record some critical updates, collaboration widget in the overview tab can be used.

Currently, it is not possible to contact journalists/publications within Sprinklr. Users can gather information from Sprinklr and privately contact the journalists/publications using their existing communication tools.

Adding journalists/publications is a continuous process as undertaken by the vendor. As we regularly sync our system with the vendor’s database, we have all the updated information w.r.t all available profiles.

The vendor captures and stores profile information in a compliant manner and according to GDPR guidelines. The vendor does not store any sensitive personal data about the profile unless the data is put into the public domain (such as on public Twitter timeline) by the profile itself. Most of the personal data is obtained from the profile directly or from publicly available sources, such as –

  1. Social media profiles

  2. The articles the profile have published

  3. The videos profile has shared

  4. Profile's own website

  5. Profile's employer's website

  6. Other publicly available online sources