The Story Drill-down dashboard is designed to help PR professionals and other stakeholders understand the events at large and measure the criticality of an event.

Each of these tabs takes you through the different aspects of the story and helps in a comprehensive understanding of the progress of an event. Important metrics such as EMV, Reach, Sentiment Distribution, etc., help you analyze and track the performance of a story with a deeper insight and nuance.

Now, whenever you click on a story card, it will expand into a detailed story dashboard. This dashboard will have 6 tabs, namely –

• Overview: This section provides a quick snapshot of the overall media coverage for the story along with the key PR metrics and helps you understand the scope of the story. The summary can be used to create a strategy for future PR efforts.

• News and Web Sources: This section provides you with an overview of the online presence of the story with crucial information such as important outlets and authors along with the trend of coverage.

• Social: This section gives you an insight into the social media movement around the story. With coverage across different social channels and performance metrics such as Reach and Engagement, it can be used to monitor the social media mentions of the story and identify the platforms that are generating the buzz.

• Print: While understanding online and social media spaces is necessary, presence in print media, being one of the most reliable information sourced, cannot be ignored. This section provides a list of print media outlets that have covered the story, along with information about the publication and the author of each article.

• Broadcast: The section provides a list of broadcast media outlets that have covered the story, along with the major outlets and the channels delivering the coverage.

• Analytics: This section takes you through a range of metrics giving insight about overall media coverage, Media value, and Reach of the story.